Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

Apple iOS Updates Explode Email Open Rates – And How This Affects You

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Apple’s new commitment to privacy has destroyed email open rates as a useful metric in email marketing.

While the Apple user in me appreciates the protection of my data, the marketer in me is grinding my teeth in frustration.

In September of 2021, Apple released iOS 15, which includes Mail Privacy Protection. To quote Apple’s June 2021 press release, Mail Privacy Protection “stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.”

Basically, this means Apple is sending your email service provider (ESP) false data about who is opening your emails.

Don’t panic. This is not the end of email marketing as we know it.

Here’s why…

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How Long Should an Email Be? A Simple Guide to Email Length

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One of the most common questions I get is, “How long should an email be?”

I’ll be completely honest. There are varying opinions on email length. Some people believe emails should be no more than 100-200 words. Some people believe they should be much longer.

My answer? It depends on what you’re writing about and who you’re writing to.

Allow me to explain…

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Why It’s Hard to Write an Email Fast, and How to Make It Easier and Faster

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“I never know what to say” is the most common complaint I get from business owners who have a hard time writing nurture emails regularly.

To be fair, everyone wants to be able to write an email fast. When you’re running a business, you’ve got a billion things going on at once. You don’t have all day to spend writing a single email.

However, email marketing is one of the best ways to stay in regular contact with your current and potential customers. Add to that, it has the highest ROI of any marketing channel, at 4400% and it becomes one of those things you “know you need to do.”

The problem lies in knowing where to start.

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How to Break One Long Email Into a Series of Emails

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A common question I get from business owners is, “What do I do when I have too much to say in one email?”

As someone who tends to ramble on in emails, I feel your pain.

It’s easy to do, especially when you’re in a rush and don’t want to take the time to edit what you’ve written to be more concise. (I wouldn’t know anything about that…)

We’re all busy, doing the things we need to do to run our businesses. Writing emails is a necessary part of those things, but it doesn’t have to take up ALL your time.

So, what do you do when you write one of those ridiculously long-winded emails and don’t want to delete anything you wrote?

Simple. Make it into a series of emails.

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5 Simple Tips to Keep Your Subscribers Engaged and Happy, So They Never Click the Unsubscribe Link

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Ah, the dreaded unsubscribe link. You’re required to add it to every email, but you desperately want to avoid anyone seeing it, much less clicking on it.

How do you keep your new (and current) subscribers engaged, so they’re always happy to see your emails in their inboxes?

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