Are your lead nurturing email sequences guiding potential customers to buy your product or service effectively? If not, it’s time to step up your game. In this blog post, I’ll uncover the secrets behind crafting the perfect nurture email sequence for your business. I’ll show you why lead nurturing matters, how to create and optimizing […]
Your Past Experience Can Be a Huge Boon to Your Current Business
This blog post was originally published on March 2nd, 2020. It has been recently updated with new information to help small business owners use their stories in their weekly nurture emails as part of their email marketing. Once upon a time, there was a 15-year old girl who played harp and sang at the Minnesota […]
Email Newsletters Vs. Content Emails – Which Should You Use and Why?
This post was originally published on September 8th, 2020. It has been updated to include new information on email newsletters and content emails. Enjoy. How should you communicate regularly with your subscribers? This is a question that can baffle business owners. Should you send them an email newsletter that gives a bunch of updates? Should […]
Why You Really Need to Grow Your Own Email List
This blog post was originally written in 2016, just after the rise and fall of a social media platform called Blab. Since then, many other social media platforms have come and gone, or are currently falling apart, like Twitter/X. Which just reinforces my point below about why you need your own email list. I’ve updated […]
How to Make an Email Template Your Own, So It Appeals to Your Audience
This blog post was originally written in 2019. It has been updated to include new information about email templates and artificial intelligence, as well as a few other things. I have a love-hate relationship with email templates. Any kind of template, really. They bug the crap out of me as a professional copywriter. Is it […]
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