Ah, the dreaded unsubscribe link. You’re required to add it to every email, but you desperately want to avoid anyone seeing it, much less clicking on it. How do you keep your new (and current) subscribers engaged, so they’re always happy to see your emails in their inboxes?
How to Write an Email Nurture Campaign that Gets Opened, Read and Acted On
Those weekly emails that give you the new list of specials at your favorite coffee shop. The friendly emails that keep coming after you download a lead magnet or “freebie” from a business. That daily reminder you haven’t logged into the software you enrolled in to get their free trial. These are all examples of […]
Why a Conversational Writing Style Makes Your Subscribers Eager to Read Your Emails
When you open an email, do you want to feel like you’re being lectured to by a speaker at a podium or do you want to feel like you’re talking to your best friend? Most of us want to feel like we’re talking to our best friend. I know I do. Unfortunately, a lot of […]
How to Harvest Email Content Ideas from Your Competitors
Coming up with email content ideas can be one of the most frustrating things about writing regular emails. Trust me, I too have sat in front of my computer, staring at a blank Word document, wondering what the heck to write about. Fortunately for you, your competitors have already done some of the hard work […]
The Importance of Email Marketing in Your Overall Business Plan
While poking around a Facebook group recently, I came across a post from someone who said they were “having a mindset block with believing emails actually work.” Being a proponent of email marketing, as I am, I read through the comments to see if there was anything I could contribute. What struck me was how […]
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