The whole point of growing your email list is to send emails to your subscribers, right? Most business owners start out with the best of intentions once they see those new leads rolling in, but when they sit down to write those weekly nurture emails and they’re faced with a blank page…. Well… Maybe this […]
The Top 5 Reasons You’re Scared to Email Your List
One of the questions I am regularly asked is, “how often should you email your list?” My standard answer is, “Once a week is a good email frequency. Send more nurture emails if you’re willing to put in the time and effort.” Unfortunately, I find that a lot of business owners really want to email […]
Apple iOS 15 Updates Make Email Click-Through Rates Your Primary Metric
I’ve said it before, I’ll say it again… Email is not dead. It’s not even badly wounded. It is changing, due to the Apple iOS 15 update and will probably change again because of further updates by Apple and Google. The main change is that your most important metric is now your email click through […]
Apple iOS Updates Explode Email Open Rates – And How This Affects You
Apple’s new commitment to privacy has destroyed email open rates as a useful metric in email marketing. While the Apple user in me appreciates the protection of my data, the marketer in me is grinding my teeth in frustration. In September of 2021, Apple released iOS 15, which includes Mail Privacy Protection. To quote Apple’s […]
How Long Should an Email Be? A Simple Guide to Email Length
One of the most common questions I get is, “How long should an email be?” I’ll be completely honest. There are varying opinions on email length. Some people believe emails should be no more than 100-200 words. Some people believe they should be much longer. My answer? It depends on what you’re writing about and […]
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