Your ideal customers have seen your ad, social media post, or whatever got them to opt into your lead generation funnel. Awesome. Good for you. Now that they’re in your system, how are you talking to them? What are you saying? How are you tailoring your message to best suit their interests? Do you have […]
An Open Letter to Small Business Owners Everywhere
There are days when being a small business owner is hard. This is a truth that many people either don’t recognize or refuse to acknowledge when they go into business for themselves. They think, “Oh, I’m going to love being my own boss. It’ll be sunshine and roses every day!” Or some similar inanity.
Get Your Audience to Know Like and Trust You Before and After they Opt Into Your Email List
The “know, like and trust” factor is one of these weird, yet necessary components of your marketing, and your business overall. On the surface, it’s pretty simple. People buy from people they know, like and trust. They don’t buy from people they don’t. Salespeople who meet face-to-face with customers understand this and work hard to […]
How to Create a Lead Magnet that Solves Your Ideal Customer’s Problem
The point of a lead magnet is to get people to opt into your email list, so you can sell your products and services. But it’s not enough to throw any old lead magnet out there. You need to prove to your potential customers that your products and services will work for them, specifically. The […]
The Top 12 Easy Email List Building Ideas to Attract New Subscribers for Free
You’ve got your lead generation funnel built and you’re ready to welcome new subscribers onto your list. Great. How do you get people to opt-in for your lead magnet? What email list building methods should you use? If you’re just getting started, you may not have the budget to pay to get new subscribers. Even […]
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