This is the second in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. Last week was all about the technical aspects of making your emails spam filter friendly. This week we talk about good content practices to deal with email spam filters. In […]
Your Email Subscribers Want to Hear from You
Everyone claims email is dead. And yet, people subscribe to email lists every day. Your email subscribers opted into your list for a reason. They’re interested in what you have to say and what you have to offer. Why aren’t you giving them what they want?
Helping Your Hero Find the Most Awareness Stage of the Buyer’s Journey
Okay, your hero has discovered they have a problem and have launched themselves on an epic journey to find a solution. They’ve met their mentor (you) who has given them a gift to help them get a small, quick win along the way. You’ve urged them to move forward in their buyer’s journey, guiding them […]
Using Your Buyer’s Journey Funnel to Keep Your Hero Moving Forward
Last week I introduced the concept of the mentor (as you) being the person who gives the hero (your potential customer) a gift. Now, we move to the next stage in the buyer’s journey funnel, where you, as the mentor, guide the hero, your potential customer, along on their journey to find the solution to […]
The Next Stage of the Buyer’s Journey: Meeting the Mentor (That’s You)
Last week I talked about the first two stages of the buyer’s journey. To recap quickly, in the first stage, your buyer is completely unaware they even have a problem. They are blissfully living their life and nothing can seem farther from their mind. In the second stage, they become what is referred to as […]