This blog post was originally published on November 11th, 2019. It is the first in a series about the 5 stages of the Buyer’s Journey. It has recently been updated to reflect changes in marketing practices. However the Buyer’s Journey stages will always remain consistent, regardless of how technology changes.
A while back, I wrote a blog post about the Buyer’s Journey and how you can use it to build a dedicated following of customers.
There’s a lot to unpack here. Over a few blog posts, starting with this one, I’m going to take these concepts out and arrange them neatly on a shelf so you can see how they all work together.
I’m starting with the early buyer’s journey stages because most people don’t think about those. They’re all excited to get to the part where the buyer knows who they are and what they offer.
These days, social media targeting and online advertising do such a good job of identifying people who are already in the later stages of the Buyer’s Journey, marketers and business owners overlook these important phases.
Unfortunately, life doesn’t work that way.
In reality, we all start at the beginning of every journey, with a single step.
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