For the next few weeks, I’m writing a series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you why […]
How to Write Emails that Convert – Part 1: The Subject Line
For the next few weeks, I’m writing a new series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Today, we’re starting at the […]
The 3 Key Points Your Audience Wants to Hear In Your Marketing Message
I know, I know. I go on and on about getting your marketing message right. That’s because it’s so important! Anyone who sees your marketing, whether it’s online or off, wants to know they’re in the right place. They want to feel like you “get” them. That you can solve their problem and that you […]
How to Use the First Two Stages of the Buyer’s Journey to Grow Your Email List
A while back, I wrote a blog post about the Buyer’s Journey and how you can use it to build a dedicated following of customers. There’s a lot to unpack here. Over a few blog posts, starting with this one, I’m going to take these concepts out and arrange them neatly on a shelf so […]
How to Attract and Convert Your Ideal Audience with the Perfect Lead Magnet
Last week I talked about the end of your lead generation funnel, the welcome sequence emails. (Well, okay, I talked about templates and gave you a set of welcome sequence email templates.) This week I want to look closer to the beginning of your lead generation funnel. The lead magnet or opt-in bribe. This is […]