It’s not enough to just sell something anymore. You have to show that you truly understand your customer. That you know who your customer is, how they feel, and what their personal needs are. Everyone wants to feel “understood.” Here’s why this matters: People buy from companies they like and trust. Part of the way […]
How to Write Emails that Convert Part 5: Your Call to Action
For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you […]
How to Write Emails that Convert Part 4: Writing Bullet Points that Captivate Your Reader
For the next few weeks, I’m writing a series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you why […]
How to Write Emails that Convert – Part 1: The Subject Line
For the next few weeks, I’m writing a new series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Today, we’re starting at the […]
The 3 Key Points Your Audience Wants to Hear In Your Marketing Message
I know, I know. I go on and on about getting your marketing message right. That’s because it’s so important! Anyone who sees your marketing, whether it’s online or off, wants to know they’re in the right place. They want to feel like you “get” them. That you can solve their problem and that you […]