Every good superhero has an amazing origin story. The same is true for most people who start their own businesses. The path we all took to get where we are can be quite the strange tale. While I may be an unlikely superhero, I do always use my copywriting and email marketing powers for good, […]

I hope you had a wonderful Thanksgiving last Thursday. And if you’re not in the U.S., I hope you had a wonderful Thursday. FYI, I normally send the Email Marketing Ecosystem newsletter to my regular subscribers on Thursdays, so this newsletter is Thanksgiving focused. If you want to be one of the lucky people who […]

How many Black Friday sales have you been bombarded with so far? I’ve seen hundreds, if not thousands already, and the U.S. Thanksgiving isn’t until next Thursday. (Hat tip to the Canadians, who have theirs the second Monday in October and don’t seem to go crazy the day after, like we do.) Black Friday Sales […]

“Do I really have to email my list every week?” This is a question I get from my clients, prospective clients, and pretty much every business owner I come in contact with. The answer is, YES! How Many Touchpoints Does it Take to Make a Sale? I’m sure you’ve heard the statistic that it takes […]

I admit it, I have a love/hate relationship with AI. I consider it a useful tool that can help us humans in many ways. It’s great at handling a lot of things that people don’t want to “waste their time” on, like analyzing data, consolidating large amounts of information into simple-to-understand talking points, and even […]