“Should I be doing email marketing if my business is small?” My answer to this question: Yes. Absolutely. In my humble opinion, every business, regardless of size, industry, or annual revenue can benefit from email marketing. Including and especially small businesses. I realize that as an email marketing strategist and consultant I am biased about […]

I spent my last 2 weekends at conventions. Fortunately for me, they were both fun conventions instead of boring/work related ones. (Okay, some of those are fun too.) The point being, I got to spend time hanging out with “my” people in two different worlds and just enjoy being part of a community. It was […]

Well, it’s been another 4 months since my last update. And honestly, I’m fine with that. I’d much rather spend my time sharing useful info about email marketing and cute cat pictures than writing these updates. Speaking of which… Have a cute cat picture. First, the standard disclaimer: If you’re new here, hello and welcome. […]

“People never see my emails anyway, why should I bother?” This is one of the many excuses I get from business owners when I ask if they send regular nurture emails to their lists. Usually right after I get a guilty look from them. Sigh… If I had a nickel for every excuse I get […]

“We are dead smack in the middle of an AI Witch Hunt right now.” This was the opening line from one of my favorite email newsletters this weekend, The Digital Contrarian, written by Ryan Levesque. He’s not wrong. We’re all sick of the AI-generated slop showing up everywhere, from our social media feeds to the […]