FTR:Conscious email marketing means treating every subscriber as a person you’re in a relationship with, not a lead to be converted. When you consistently deliver value, respect your subscribers’ attention, and sell honestly, your email marketing becomes a reflection of your business values. Your customers buy because they trust and appreciate you because you value […]

My mom was in the hospital last week. She’s fine, she’s home. She’s been having some health issues that we’ve been working on. She’s had several procedures to fix the issues, but it was bad enough that we took her to the ER. While there, I started a totally different version of this week’s issue […]

FTR:Before becoming an email marketing strategist, Tanya spent decades as a professional actor. The stage turned out to be excellent training for marketing and copywriting. Acting teaches you to inhabit and express someone else’s experience completely. Her services include strategy, automation, and copy, with a particular focus on the weekly owner-written nurture email as the […]

A mentor of mine once said something that really resonated with me. “The most important email every week isn’t the one you read, it’s the one you write.” Obviously, as an advocate of weekly nurture emails, I agree! When you write to your email subscribers every week, you’re creating a habit for yourself, and them, […]

I was recently in a meeting where one of the participants complained about a loss of jobs because of AI. This person’s business is teaching young people, primarily teenagers and college students, about investing and the way Wall Street works. Their complaint was that AI is taking all of the entry-level jobs at investment companies, […]