A mentor of mine once said something that really resonated with me. “The most important email every week isn’t the one you read, it’s the one you write.” Obviously, as an advocate of weekly nurture emails, I agree! When you write to your email subscribers every week, you’re creating a habit for yourself, and them, […]
Being a Human-Centric Business in the Age of AI
I was recently in a meeting where one of the participants complained about a loss of jobs because of AI. This person’s business is teaching young people, primarily teenagers and college students, about investing and the way Wall Street works. Their complaint was that AI is taking all of the entry-level jobs at investment companies, […]
Boost New Email Subscriber Engagement with This Proven Sequence
Have you ever arrived at a meeting or a party where everyone already knew each other and no one bothered to introduce themselves to you? Take a moment to remember what that was like, if you’ve had this experience. Or if you haven’t, think about how you would react. It would be kind of weird, […]
Give Your New Subscribers a Proper Welcome
When was the last time you got a real welcome from a business? You know, the kind where you were made to feel special, like you were already part of a family or community. Where you walked in and felt so at home, you knew straight away that you’d be back again and again? Perhaps […]
My Dirty Little Social Media Secret
I hate social media. I’ll happily admit I’m just as addicted to it as everyone else. I spend way too much time scrolling through various feeds and feeling empty inside, watching the world carry on as a series of posts with tiny glimpses inside other people’s lives. But as a business owner, I really don’t […]
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