One of the most common problems for any business owner is narrowing down your target audience. Our instinct is to cast our net as wide as possible to get all the customers we can. Here’s the problem. What we offer doesn’t appeal to everyone out there. You’re far better off finding your perfect target audience […]
Why Knowing Your Customer Demographics is the Key to Your Company’s Success
I want to talk about customer demographics. They are key to connecting with your current and potential customers and making your product or service more appealing to them. I hope you know what customer demographics are. If not, you should. They’re incredibly important to your business.
How to Use the Buyer’s Journey to Build a Following of Dedicated, Happy Customers
I was talking with someone yesterday about the length of time it takes to get someone to buy your product or service. This came up as part of a discussion around the best way to keep someone thinking about buying from you when that decision can take a while.
How Well Do You Adapt to Change in Your Small Business?
The only true constant is change. This is one thing I’ve learned over and over again in my life, and especially in my businesses. Having some ability to adapt to change is necessary for every small business owner. Maybe one of your suppliers runs out of, or stops making, a part you need for your […]
Have You Prepared Yourself and Your Business for an Unexpected Illness or Accident?
A friend of mine had surgery and is house-bound for 2 weeks. Another friend of mine survived cancer, and now suffers from recurring health issues related to the cancer. A third friend is recovering from numerous strokes, one of which had a lasting effect, and just moved into an assisted living facility. It’s probably a […]
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