You’ve got an email list. It’s even growing at a steady pace. Yay you. You may even have a welcome sequence set up so your new subscribers hear from you over the next few days. Fantastic. What happens after that? (Crickets…) Yeah, that’s a problem.
People Have to Find You to Be Able to Join Your Email List
Everyone wants to build an email list. It’s an integral part of growing your business. Many businesses don’t focus enough on this important task, which leaves them in the lurch when it comes to leveraging their current customers and nurturing potential customers. Here’s an important question: Do you make it easy for people to join […]
Why Knowing Your Customer Demographics is the Key to Your Company’s Success
I want to talk about customer demographics. They are key to connecting with your current and potential customers and making your product or service more appealing to them. I hope you know what customer demographics are. If not, you should. They’re incredibly important to your business.
How to Use the Buyer’s Journey to Build a Following of Dedicated, Happy Customers
I was talking with someone yesterday about the length of time it takes to get someone to buy your product or service. This came up as part of a discussion around the best way to keep someone thinking about buying from you when that decision can take a while.
How Well Do You Adapt to Change in Your Small Business?
The only true constant is change. This is one thing I’ve learned over and over again in my life, and especially in my businesses. Having some ability to adapt to change is necessary for every small business owner. Maybe one of your suppliers runs out of, or stops making, a part you need for your […]
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