When was the last time you emailed your subscribers? Last week? Last month? Last year? Never? Trust me, I get it. Emailing your list regularly can be hard. It takes time. It takes thought. You have to figure out what to write. And you have to do it over and over and over. Here’s the […]
Why Your Customer Retention Strategy is Like a Game of Fetch
Yes, I know, it’s a stretch. But we’re living in crazy times and I’ve had this idea on my mind for a while now. Since we’re all in captivity (and staying safe and healthy, I hope), I am going to go out on a limb and compare your customer retention strategy to playing fetch with […]
How Do You Want Your Customers to See Your Business?
Let’s face it. We’re in the middle of a global crisis at the moment. Because of this, I’ve been flooded with emails from companies trying to reassure me that they’re “on top of the situation” and they care about me as their customer. This is probably true. I do pay many of them money and […]
The 6 Reasons People Don’t Open Your Emails and How to Fix That
Ah, the elusive high email open rate. That number that every email marketer and business owner wants so desperately to increase. When more people open your emails, they’re actually seeing your message. They know about your sale, they’re consuming your content, they’re more likely to become a customer. And if they’re already a customer, they’re […]
How the Final Stage in the Buyer’s Journey is Crucial to Marketing Your Business
When last we left our hero, you were continuing to act as their mentor by giving them further guidance to complete their journey and reach their goals. This stage of the buyer’s journey matters to your marketing, but most of the marketing buyer’s journey guides don’t pay a lot of attention to it. This is […]
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