When you open an email, do you want to feel like you’re being lectured to by a speaker at a podium or do you want to feel like you’re talking to your best friend? Most of us want to feel like we’re talking to our best friend. I know I do. Unfortunately, a lot of […]
Why You Should Include an Email Autoresponder In Your Email Marketing
Your goal, once you get a new subscriber into your system is to keep them engaged and reading the content you’re sending. An email autoresponder is a great way to make that happen. After all, when you use email marketing to engage potential customers, you get $44 back for every $1 you put in, on […]
The 9 Components that Need to Go Into Your Email Welcome Sequence
I’ve talked before about the difference between your email nurture sequence and your email welcome sequence. In short, your email nurture sequence is what you send your subscribers over time to nurture them as they move toward becoming customers. Your email welcome sequence is much more specific. It is the first impression your new subscribers […]
Your Email Nurture Strategy Is a Major Part of Your Overall Marketing Strategy
Your ideal customers have seen your ad, social media post, or whatever got them to opt into your lead generation funnel. Awesome. Good for you. Now that they’re in your system, how are you talking to them? What are you saying? How are you tailoring your message to best suit their interests? Do you have […]
The Difference Between an Email Nurture Sequence and a Welcome Sequence
Email nurture sequence, welcome sequence, indoctrination sequence, I hear these terms thrown around all the time in the email marketing world. Are they the same thing? Are they different? Who comes up with these terms anyway? I’ll answer these questions and more. Keep reading.