This blog post was originally written in 2019. It has been updated to include new information about email templates and artificial intelligence, as well as a few other things. I have a love-hate relationship with email templates. Any kind of template, really. They bug the crap out of me as a professional copywriter. Is it […]
Using Your Buyer’s Journey Funnel to Keep Your Hero Moving Forward
Last week I introduced the concept of the mentor (as you) being the person who gives the hero (your potential customer) a gift. Now, we move to the next stage in the buyer’s journey funnel, where you, as the mentor, guide the hero, your potential customer, along on their journey to find the solution to […]