Email Templates Archives

How to Make an Email Template Your Own, So It Appeals to Your Audience

July 18, 2023 by Tanya Brody Leave a Comment

This blog post was originally written in 2019. It has been updated to include new information about email templates and artificial intelligence, as well as a few other things.

I have a love-hate relationship with email templates.

Any kind of template, really.

They bug the crap out of me as a professional copywriter.

Is it because I’m snobbish and think everyone should write their own copy?

No.

Far from it.

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Using Your Buyer’s Journey Funnel to Keep Your Hero Moving Forward

November 25, 2019 by Tanya Brody Leave a Comment

Last week I introduced the concept of the mentor (as you) being the person who gives the hero (your potential customer) a gift.

Now, we move to the next stage in the buyer’s journey funnel, where you, as the mentor, guide the hero, your potential customer, along on their journey to find the solution to their problem.

How do you do this?

Through email.

[Read more…]

I am very impressed by your writing. You have a lovely, flowing style that reads very naturally and hits just the right tone for our audience. As they say, it takes great effort to write pieces that read easily.
- Joan Nyberg, FindLaw Team Lead

Tanya has taken on some projects for CAFÉ, my copywriting agency. Her writing is focused, clear and compelling. She takes the time to understand her subject and her audience – and does an excellent job of finding the prospective customers’ need and appealing to it. I would highly recommend Tanya and her results-driven copywriting.
-- Kelvin Parker, The Entrepreneurs’ Copywriter