Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

5 Content Best Practices to Get Your Emails Through the Spam Filters

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This blog post was originally published on March 29th, 2020. It has recently been updated to provide more information.

It is also the second in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first blog post is all about the technical aspects of making your emails spam filter friendly. This post talks about using good content practices to deal with email spam filters.

In the same way that search engines judge your content for keyword relevance, internet service providers (ISP) employ email spam filters to look for email content that looks “spammy.”

Your email messages are already relevant to your subscribers. (They are, right? Otherwise, they shouldn’t be your subscribers.) But there are still ways your emails can inadvertently end up getting caught and shoved into the junk mailbox, never to be seen again.

Today, we’ll talk about 5 content best practices you should use when writing emails. Honestly, these are good practices regardless of whether you’re fighting with spam filters, but they’ll also help your email land in your subscribers’ inboxes.

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How to Make Your Emails Spam Filter Friendly – The Technical Stuff

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This is the first in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. Today’s post is all about how to make your email look spam filter-friendly, so it makes it through and lands where it belongs. This post has been updated to include information about recent changes by Google and Yahoo to improve their protections against spoofing and phishing emails, and how to prevent emails being marked as spam.

Your goal when sending emails is to have those emails show up in your subscribers’ inboxes.

Unfortunately, due to incredible abuses when email was new and continuing abuse by some people, all internet service providers (ISPs) like Gmail, Hotmail, Yahoo, etc. have a spam filter that you need to appease to make sure your email ends up where you want it to be.

The question becomes, how do you make your emails “play nice” with spam filters and are delivered to your subscribers’ inboxes?

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How to Make Sure Your Emails Don’t End Up in the Gmail Promotions Tab

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This is the third in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first week was all about the technical aspects of making your emails spam filter friendly. Last week was about how your content affects the spam filters. This week is all about how to avoid having your emails land in the Gmail promotions tab.

The dreaded Gmail promotions tab. Where perfectly good emails go to languish until, by luck, they’re found and read, or not.

This is the last place you want your emails to your subscribers to end up. The open rates for emails in the Gmail promotions tab are dismal.

Fortunately, there are a few ways to avoid the Gmail promotions tab.

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