In today’s competitive business landscape, connecting with your audience on a personal level is more important than ever. That’s why email nurturing is a critical part of your marketing efforts. Especially with the growing influence of AI, being authentic and letting your current and potential customers get to know you and your business is the […]
How to Attract Your Ideal Customer and Prove You Have the Perfect Solution to Their Problem
This post was originally published on October 20th, 2020. I have since updated a few things to make attracting your ideal customer even easier. Let’s be honest, one of the hardest parts of marketing is convincing someone that your product or service is right for them. It can feel like pulling teeth sometimes to get […]
Fanning the Flames of Your Buyer’s Journey – Or Why Your Potential Customers Aren’t Buying Right Away
You’ve put together social media and PPC campaigns to promote your product or service. You’ve sent out emails. You’ve built landing pages and sales pages. You’ve got an email capture form on every page of your website. You’re offering a lead magnet/downloadable freebie or a coupon to get people to opt-in. You’re doing everything right. […]
Improve Your Marketing Message by Listening to Your Customers
This post was originally written in 2017. It has been updated to include new information and to focus more on helping you with your email marketing, as that is my primary focus now. However, using your customer’s viewpoint to improve your marketing message works in all aspects of your marketing and I highly recommend following […]
How Do You Want Your Customers to See Your Business?
Let’s face it. We’re in the middle of a global crisis at the moment. Because of this, I’ve been flooded with emails from companies trying to reassure me that they’re “on top of the situation” and they care about me as their customer. This is probably true. I do pay many of them money and […]