Have you ever opened your ESP or CRM and wondered where on earth all these subscribers came from and how they found you in the first place? This is what happens when you don’t use email marketing tags to keep track of your subscribers and customers. Unfortunately, it’s easy to let your email list become […]
Why You Should Include an Email Autoresponder In Your Email Marketing
Your goal, once you get a new subscriber into your system is to keep them engaged and reading the content you’re sending. An email autoresponder is a great way to make that happen. After all, when you use email marketing to engage potential customers, you get $44 back for every $1 you put in, on […]
The 9 Components that Need to Go Into Your Email Welcome Sequence
I’ve talked before about the difference between your email nurture sequence and your email welcome sequence. In short, your email nurture sequence is what you send your subscribers over time to nurture them as they move toward becoming customers. Your email welcome sequence is much more specific. It is the first impression your new subscribers […]
The Many Things I am Grateful For This Year
It’s Thanksgiving week, and even in this absolutely crazy, messed up year, I have a lot to be grateful for. I call these my “Gratitudes.” In place of a regular blog post, I’m going to share some of them with you today.
Your Email Nurture Strategy Is a Major Part of Your Overall Marketing Strategy
Your ideal customers have seen your ad, social media post, or whatever got them to opt into your lead generation funnel. Awesome. Good for you. Now that they’re in your system, how are you talking to them? What are you saying? How are you tailoring your message to best suit their interests? Do you have […]
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