Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

6 Reasons Why Email Marketing Should be Your Primary Marketing Method

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There are plenty of marketing channels out there these days. Social media ads, PPC ads, display ads, direct response, print ads (yes, that’s still a thing), blogging, billboards, the list goes on and on.

Yet, through all of the technological advances and new platforms, email marketing has remained a consistent, profitable and useful way to communicate directly with current and potential customers.

Which is why email marketing continues to be a leading marketing method, despite the fact that so many people who claim to be “in the know” have declared it dead.

Here are 6 reasons why email marketing is thriving and why you should be using it for your business.

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How to Re-Engage Email Subscribers with a Simple Warm-Up Sequence

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My last several blog posts have been about why you need to re-engage email subscribers who have stopped reading your emails.

However, you can’t just throw people right back into your standard email sequence. Well… you can, but you might piss them off and cause them to unsubscribe, which means all your re-engagement efforts would go to waste.

Instead, take the time to set up an automated warm-up sequence to remind your re-engaged email subscribers why it’s worth it to be on your list. Deliver value before you start selling again. That way, your subscribers appreciate what you do for them and are more likely to buy.

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How to Write the Perfect Copy for Your Re-Engagement Email Campaigns

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You know you have a bunch of unengaged subscribers on your list. These people haven’t opened an email in the last 60-90 days.

You also know that re-engagement email campaigns are an effective way to win some of these people back.

What do you say to these people to convince them to start opening your emails again?

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Why Brand Activism is Important to Your Business and How to Use it For the Greater Good

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I went to a Ventura County Blackout protest here yesterday. It was awesome! Thousands of people of all ages, races, colors, beliefs, you name it, were there to support the Black community and say that police violence toward Black people must end now.

This may seem like an odd way to start a blog post about why brand activism is important for your business, but it’s relevant.

By showing you my politics, I am demonstrating what I stand for. I am sharing with you, my customers, subscribers and blog post readers, what matters to me. These values are reflected in the way I run my business and the organizations I support.

It is up to you to decide whether my values line up with yours and whether you want to continue to support and work with my business.

Yes, this can work for and against you. However, more and more people are making it clear they want to support businesses that profess the same values they do. They’re also making it abundantly clear that they won’t support businesses that go against their values.

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Why You Need an Effective Re-Engagement Email Campaign

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The whole point of having an email list and writing to your subscribers regularly is to convert those subscribers into customers.

You do that by building a relationship with your subscribers, so they see your business as a trusted authority and your products and services as the solution to their problem.

In any relationship, you want to encourage a give and take, so both sides feel like they’re getting what they need from the other person. This is no different in your relationship with your subscribers. You give value, they make purchases.

So, what do you do about those people who aren’t participating in the relationship anymore?

You bring them back into the relationship with a re-engagement email campaign.

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