The “know, like and trust” factor is one of these weird, yet necessary components of your marketing, and your business overall. On the surface, it’s pretty simple. People buy from people they know, like and trust. They don’t buy from people they don’t. Salespeople who meet face-to-face with customers understand this and work hard to […]
How to Create a Lead Magnet that Solves Your Ideal Customer’s Problem
The point of a lead magnet is to get people to opt into your email list, so you can sell your products and services. But it’s not enough to throw any old lead magnet out there. You need to prove to your potential customers that your products and services will work for them, specifically. The […]
The Top 12 Easy Email List Building Ideas to Attract New Subscribers for Free
You’ve got your lead generation funnel built and you’re ready to welcome new subscribers onto your list. Great. How do you get people to opt-in for your lead magnet? What email list building methods should you use? If you’re just getting started, you may not have the budget to pay to get new subscribers. Even […]
The Difference Between an Email Nurture Sequence and a Welcome Sequence
Email nurture sequence, welcome sequence, indoctrination sequence, I hear these terms thrown around all the time in the email marketing world. Are they the same thing? Are they different? Who comes up with these terms anyway? I’ll answer these questions and more. Keep reading.
How to Show You Truly Understand Your Customer
It’s not enough to just sell something anymore. You have to show that you truly understand your customer. That you know who your customer is, how they feel, and what their personal needs are. Everyone wants to feel “understood.” Here’s why this matters: People buy from companies they like and trust. Part of the way […]
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