This is a crazy time. There is no other way to say it. Despite this fact, there are a lot of good business resources out there for people who have lost jobs or whose businesses are threatened by the Covid-19 pandemic. I originally started my copywriting business after I was laid off from a full-time […]
Why Your Customer Retention Strategy is Like a Game of Fetch
Yes, I know, it’s a stretch. But we’re living in crazy times and I’ve had this idea on my mind for a while now. Since we’re all in captivity (and staying safe and healthy, I hope), I am going to go out on a limb and compare your customer retention strategy to playing fetch with […]
How to Make Sure Your Emails Don’t End Up in the Gmail Promotions Tab
This is the third in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first week was all about the technical aspects of making your emails spam filter friendly. Last week was about how your content affects the spam filters. This week is all […]
5 Content Best Practices to Get Your Emails Through the Spam Filters
This is the second in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. Last week was all about the technical aspects of making your emails spam filter friendly. This week we talk about good content practices to deal with email spam filters. In […]
How Do You Want Your Customers to See Your Business?
Let’s face it. We’re in the middle of a global crisis at the moment. Because of this, I’ve been flooded with emails from companies trying to reassure me that they’re “on top of the situation” and they care about me as their customer. This is probably true. I do pay many of them money and […]
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