Everyone claims email is dead. And yet, people subscribe to email lists every day. Your email subscribers opted into your list for a reason. They’re interested in what you have to say and what you have to offer. Why aren’t you giving them what they want?
The 3 Key Points Your Audience Wants to Hear In Your Marketing Message
I know, I know. I go on and on about getting your marketing message right. That’s because it’s so important! Anyone who sees your marketing, whether it’s online or off, wants to know they’re in the right place. They want to feel like you “get” them. That you can solve their problem and that you […]
How to Set Marketing Goals and Actually Reach Them
My very last blog post of last year asked you about your goals for the new year. It was a fun, light, inspirational post, fitting for the end of the year when everyone was still on vacation and not thinking about work yet. We’re now starting our second month of the new year. Have you […]
The Secret to Steady Business Growth – Customer Retention
One of the most common questions business owners ask is, “How do I get my customers to buy again?” Easy, pay more attention to them. Doing so takes a lot less effort than you’d think and can save you a lot of money and help you grow your business, all at the same time.
The 6 Reasons People Don’t Open Your Emails and How to Fix That
Ah, the elusive high email open rate. That number that every email marketer and business owner wants so desperately to increase. When more people open your emails, they’re actually seeing your message. They know about your sale, they’re consuming your content, they’re more likely to become a customer. And if they’re already a customer, they’re […]
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