Yes, I know, it’s a stretch. But we’re living in crazy times and I’ve had this idea on my mind for a while now. Since we’re all in captivity (and staying safe and healthy, I hope), I am going to go out on a limb and compare your customer retention strategy to playing fetch with […]
How to Make Sure Your Emails Don’t End Up in the Gmail Promotions Tab
This is the third in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first week was all about the technical aspects of making your emails spam filter friendly. Last week was about how your content affects the spam filters. This week is all […]
How Do You Want Your Customers to See Your Business?
Let’s face it. We’re in the middle of a global crisis at the moment. Because of this, I’ve been flooded with emails from companies trying to reassure me that they’re “on top of the situation” and they care about me as their customer. This is probably true. I do pay many of them money and […]
Your Email Subscribers Want to Hear from You
Everyone claims email is dead. And yet, people subscribe to email lists every day. Your email subscribers opted into your list for a reason. They’re interested in what you have to say and what you have to offer. Why aren’t you giving them what they want?
The 3 Key Points Your Audience Wants to Hear In Your Marketing Message
I know, I know. I go on and on about getting your marketing message right. That’s because it’s so important! Anyone who sees your marketing, whether it’s online or off, wants to know they’re in the right place. They want to feel like you “get” them. That you can solve their problem and that you […]
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