For the next few weeks, I’m writing a new series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Today, we’re starting at the […]
Use Your Thank You Page to Get That New Subscriber to Say Yes Again
The ever neglected Thank You page. You’ve probably seen these after you’ve filled out and submitted a form. They thank you for making a purchase or downloading a lead magnet. Then they give you information on how you’ll receive what you’ve requested. Most of them stop there. Some of them don’t even do that much. […]
6 Reasons Why Email Marketing Should be Your Primary Marketing Method
There are plenty of marketing channels out there these days. Social media ads, PPC ads, display ads, direct response, print ads (yes, that’s still a thing), blogging, billboards, the list goes on and on. Yet, through all of the technological advances and new platforms, email marketing has remained a consistent, profitable and useful way to […]
How to Re-Engage Email Subscribers with a Simple Warm-Up Sequence
My last several blog posts have been about why you need to re-engage email subscribers who have stopped reading your emails. However, you can’t just throw people right back into your standard email sequence. Well… you can, but you might piss them off and cause them to unsubscribe, which means all your re-engagement efforts would […]
How to Write the Perfect Copy for Your Re-Engagement Email Campaigns
You know you have a bunch of unengaged subscribers on your list. These people haven’t opened an email in the last 60-90 days. You also know that re-engagement email campaigns are an effective way to win some of these people back. What do you say to these people to convince them to start opening your […]
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