Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

The 8 Essential Pieces You Need to Build a Lead Generation Funnel

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This blog post was originally published July 6th, 2020. It has recently been updated to include new information on creating your own lead generation funnel.

If you want to grow your email list, you need a way for people to join said email list. A lead generation funnel is the best and fastest way to make that happen.

To create a lead generation funnel that actually converts, there are 8 pieces you need to have in place.

I have written about each of these pieces before, but I’ve never put the whole process into one blog post. You’ll see links to earlier posts that go more in-depth throughout this post, so if you want more information, follow those links to get the full story.

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How to Make Your Emails Spam Filter Friendly – The Technical Stuff

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This is the first in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. Today’s post is all about how to make your email look spam filter-friendly, so it makes it through and lands where it belongs. This post has been updated to include information about recent changes by Google and Yahoo to improve their protections against spoofing and phishing emails, and how to prevent emails being marked as spam.

Your goal when sending emails is to have those emails show up in your subscribers’ inboxes.

Unfortunately, due to incredible abuses when email was new and continuing abuse by some people, all internet service providers (ISPs) like Gmail, Hotmail, Yahoo, etc. have a spam filter that you need to appease to make sure your email ends up where you want it to be.

The question becomes, how do you make your emails “play nice” with spam filters and are delivered to your subscribers’ inboxes?

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How to Use the First Two Stages of the Buyer’s Journey to Grow Your Email List

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This blog post was originally published on November 11th, 2019. It is the first in a series about the 5 stages of the Buyer’s Journey. It has recently been updated to reflect changes in marketing practices. However the Buyer’s Journey stages will always remain consistent, regardless of how technology changes.

A while back, I wrote a blog post about the Buyer’s Journey and how you can use it to build a dedicated following of customers.

There’s a lot to unpack here. Over a few blog posts, starting with this one, I’m going to take these concepts out and arrange them neatly on a shelf so you can see how they all work together.

I’m starting with the early buyer’s journey stages because most people don’t think about those. They’re all excited to get to the part where the buyer knows who they are and what they offer.

These days, social media targeting and online advertising do such a good job of identifying people who are already in the later stages of the Buyer’s Journey, marketers and business owners overlook these important phases.

Unfortunately, life doesn’t work that way.

In reality, we all start at the beginning of every journey, with a single step.

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How to Find the Perfect Target Audience for Your Business

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This blog post was originally published on September 16th, 2019. While all of the information here is still relevant, I have recently updated this post with additional information on using AI to find your target audience.

One of the most common problems for any business owner is narrowing down your target audience.

Our instinct is to cast our net as wide as possible to get all the customers we can.

Here’s the problem. What we offer doesn’t appeal to everyone out there.

You’re far better off finding your perfect target audience and appealing only to them than you are trying to make your products and services seem appealing to everyone.

Fortunately, finding them is a lot easier than you think.

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How to Make More Sales Without Feeling “Salesy”

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This post was originally published September 2nd, 2019, after I had returned from a sales conference in Toronto. It has been updated to reflect changes in sales and marketing since then, to help you make more sales in our increasingly AI-driven world.

It feels like AI is taking over the world.

We’re all seeing more AI-created content, programs and classes about how to use AI, fake products and services created by AI, even literal AI-created “fake news”.

This is making it harder to sell genuine products and services.

The more people are scammed, or hear about others being scammed, the more sensitive their “bullsh*t meters” become.

That’ doesn’t change the fact that we, as business owners still have to “make the sale.” It may be something we all dread but it is how we make money for our businesses, pay our bills, take care of our families and keep our lives functioning.

Which means we need to find ways to be comfortable with making more sales while not feeling “salesy.”

This post is all about what truly goes into making more sales and doing it in a way that makes you and your customers feel good about the whole thing. You’ll also discover the secret to making it easy for your customers to say, “yes,” as well as how to avoid the dreaded “no.”

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