This post was originally published on October 20th, 2020. I have since updated a few things to make attracting your ideal customer even easier. Let’s be honest, one of the hardest parts of marketing is convincing someone that your product or service is right for them. It can feel like pulling teeth sometimes to get […]
The Top 3 Things to Look for in an Email Marketing Service
This post was originally written in February of 2020. Things have changed since then, so I’ve updated the post with new information. If you’re going to have an email list, you’ll need an email marketing service to manage that list properly. Not all email marketing services are created equal. Some are very simple and work […]
Crafting The Perfect Nurture Email Sequence for Your Business
Are your lead nurturing email sequences guiding potential customers to buy your product or service effectively? If not, it’s time to step up your game. In this blog post, I’ll uncover the secrets behind crafting the perfect nurture email sequence for your business. I’ll show you why lead nurturing matters, how to create and optimizing […]
Your Past Experience Can Be a Huge Boon to Your Current Business
This blog post was originally published on March 2nd, 2020. It has been recently updated with new information to help small business owners use their stories in their weekly nurture emails as part of their email marketing. Once upon a time, there was a 15-year old girl who played harp and sang at the Minnesota […]
Email Newsletters Vs. Content Emails – Which Should You Use and Why?
This post was originally published on September 8th, 2020. It has been updated to include new information on email newsletters and content emails. Enjoy. How should you communicate regularly with your subscribers? This is a question that can baffle business owners. Should you send them an email newsletter that gives a bunch of updates? Should […]
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