I’ve said it before, I’ll say it again… Email is not dead. It’s not even badly wounded. It is changing, due to the Apple iOS 15 update and will probably change again because of further updates by Apple and Google. The main change is that your most important metric is now your email click through […]
Apple iOS Updates Explode Email Open Rates – And How This Affects You
Apple’s new commitment to privacy has destroyed email open rates as a useful metric in email marketing. While the Apple user in me appreciates the protection of my data, the marketer in me is grinding my teeth in frustration. In September of 2021, Apple released iOS 15, which includes Mail Privacy Protection. To quote Apple’s […]
How Long Should an Email Be? A Simple Guide to Email Length
One of the most common questions I get is, “How long should an email be?” I’ll be completely honest. There are varying opinions on email length. Some people believe emails should be no more than 100-200 words. Some people believe they should be much longer. My answer? It depends on what you’re writing about and […]
Why It’s Hard to Write an Email Fast, and How to Make It Easier and Faster
“I never know what to say” is the most common complaint I get from business owners who have a hard time writing nurture emails regularly. To be fair, everyone wants to be able to write an email fast. When you’re running a business, you’ve got a billion things going on at once. You don’t have […]
How to Break One Long Email Into a Series of Emails
A common question I get from business owners is, “What do I do when I have too much to say in one email?” As someone who tends to ramble on in emails, I feel your pain. It’s easy to do, especially when you’re in a rush and don’t want to take the time to edit […]
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