Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

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Why Authenticity in Marketing Matters in Today’s Crazy Digital and IRL World

August 22, 2024 by Tanya Brody Leave a Comment

birds at the water on the beach

Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]

Filed Under: Business Tools, Email Tips and Tricks, Good Business Practices Tagged With: Artificial Intelligence, Awareness, community, Copywriting, customer avatar, customer persona, customer relationship, Email, Email Content, Email Marketing, Email Nurturing, ideal customer, Know Your Audience, marketing, marketing message

Can You Use AI to Write Your Marketing Emails?

January 17, 2023 by Tanya Brody Leave a Comment

Everyone is up in arms about how artificial intelligence (AI) is taking over marketing and copywriters and marketers are going to lose their jobs or become obsolete. Yeah yeah yeah yeah…. All of this came to a head when ChatGPT became the big story last December and everyone was predicting it would change the way […]

Filed Under: Business Tools, Email Tips and Tricks Tagged With: Artificial Intelligence, Copywriting, Email Marketing, small business owner

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What People are Saying

I am very impressed by your writing. You have a lovely, flowing style that reads very naturally and hits just the right tone for our audience. As they say, it takes great effort to write pieces that read easily.
- Joan Nyberg, FindLaw Team Lead

Tanya has taken on some projects for CAFÉ, my copywriting agency. Her writing is focused, clear and compelling. She takes the time to understand her subject and her audience – and does an excellent job of finding the prospective customers’ need and appealing to it. I would highly recommend Tanya and her results-driven copywriting.
-- Kelvin Parker, The Entrepreneurs’ Copywriter

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