Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]
How to Attract Your Ideal Customer and Prove You Have the Perfect Solution to Their Problem
This post was originally published on October 20th, 2020. I have since updated a few things to make attracting your ideal customer even easier. Let’s be honest, one of the hardest parts of marketing is convincing someone that your product or service is right for them. It can feel like pulling teeth sometimes to get […]
How to Find the Perfect Target Audience for Your Business
One of the most common problems for any business owner is narrowing down your target audience. Our instinct is to cast our net as wide as possible to get all the customers we can. Here’s the problem. What we offer doesn’t appeal to everyone out there. You’re far better off finding your perfect target audience […]