This blog post was originally published on September 16th, 2019. While all of the information here is still relevant, I have recently updated this post with additional information on using AI to find your target audience. One of the most common problems for any business owner is narrowing down your target audience. Our instinct is […]
Why Authenticity in Marketing Matters in Today’s Crazy Digital and IRL World
Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]
Fanning the Flames of Your Buyer’s Journey – Or Why Your Potential Customers Aren’t Buying Right Away
You’ve put together social media and PPC campaigns to promote your product or service. You’ve sent out emails. You’ve built landing pages and sales pages. You’ve got an email capture form on every page of your website. You’re offering a lead magnet/downloadable freebie or a coupon to get people to opt-in. You’re doing everything right. […]
Why Knowing Your Customer Demographics is the Key to Your Company’s Success
I want to talk about customer demographics. They are key to connecting with your current and potential customers and making your product or service more appealing to them. I hope you know what customer demographics are. If not, you should. They’re incredibly important to your business.
Why Your Company Needs a Style Guide
I firmly believe that every company, regardless of size, should have a style guide. This may sound like an extra layer of work that small businesses really don’t need to deal with at “this stage,” but I disagree. It’s better to establish a style guide now, while you’re creating your voice and brand. If you […]