Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]
Improve Your Marketing Message by Listening to Your Customers
This post was originally written in 2017. It has been updated to include new information and to focus more on helping you with your email marketing, as that is my primary focus now. However, using your customer’s viewpoint to improve your marketing message works in all aspects of your marketing and I highly recommend following […]
The Secret to Steady Business Growth – Customer Retention
One of the most common questions business owners ask is, “How do I get my customers to buy again?” Easy, pay more attention to them. Doing so takes a lot less effort than you’d think and can save you a lot of money and help you grow your business, all at the same time.
Why Knowing Your Customer Demographics is the Key to Your Company’s Success
I want to talk about customer demographics. They are key to connecting with your current and potential customers and making your product or service more appealing to them. I hope you know what customer demographics are. If not, you should. They’re incredibly important to your business.
3 Excellent Reasons to Follow Up with Current and Prospective Customers (and How to Do it)
I got a great compliment from a prospective customer the other day, a fellow named Adam Katz. I called him for our initial consultation, right on time. He answered the phone and commented on my punctuality. Then he said, “I’m very impressed by your marketing and your follow-up.” This was very nice to hear, because […]