Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

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How to Make Your Emails Spam Filter Friendly – The Technical Stuff

May 20, 2024 by Tanya Brody Leave a Comment

Person reading an email that got past the spam filter

This is the first in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. Today’s post is all about how to make your email look spam filter-friendly, so it makes it through and lands where it belongs. This post has been updated to include […]

Filed Under: Best Practices Tagged With: Email, Email List, Email list building, Spam Filter

10 Email Marketing Ideas to Keep You Writing to Your List Regularly

May 6, 2024 by Tanya Brody

Man staring at his computer, frustrated because he's run out of email marketing ideas

This post was originally published on April 26th, 2020. It has been updated with new information and email marketing tips to help you grow your base of happy, loyal, paying customers. “I never know what to write!” This is the complaint I hear most often from people who have an email list but have stopped […]

Filed Under: Business Tools Tagged With: Email List, Email Marketing, Email Subscribers

Email Nurturing: The Key to Building Stronger Customer Relationships

April 8, 2024 by Tanya Brody Leave a Comment

In today’s competitive business landscape, connecting with your audience on a personal level is more important than ever. That’s why email nurturing is a critical part of your marketing efforts. Especially with the growing influence of AI, being authentic and letting your current and potential customers get to know you and your business is the […]

Filed Under: Email Tips and Tricks Tagged With: Email List, Email Marketing, Email Nurturing, Email Subscribers, your customer

The Top 3 Things to Look for in an Email Marketing Service

January 16, 2024 by Tanya Brody Leave a Comment

dashboard for an email marketing service

This post was originally written in February of 2020. Things have changed since then, so I’ve updated the post with new information. If you’re going to have an email list, you’ll need an email marketing service to manage that list properly. Not all email marketing services are created equal. Some are very simple and work […]

Filed Under: Business Tools Tagged With: Email, Email List, Email Marketing

Why You Really Need to Grow Your Own Email List

August 14, 2023 by Tanya Brody Leave a Comment

Email List

This blog post was originally written in 2016, just after the rise and fall of a social media platform called Blab. Since then, many other social media platforms have come and gone, or are currently falling apart, like Twitter/X. Which just reinforces my point below about why you need your own email list. I’ve updated […]

Filed Under: Good Business Practices Tagged With: community, Copywriting, Email List, Email Marketing, marketing, small business owner, your business

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I am very impressed by your writing. You have a lovely, flowing style that reads very naturally and hits just the right tone for our audience. As they say, it takes great effort to write pieces that read easily.
- Joan Nyberg, FindLaw Team Lead

Tanya has taken on some projects for CAFÉ, my copywriting agency. Her writing is focused, clear and compelling. She takes the time to understand her subject and her audience – and does an excellent job of finding the prospective customers’ need and appealing to it. I would highly recommend Tanya and her results-driven copywriting.
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