Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

The 6 Reasons People Don’t Open Your Emails and How to Fix That

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Ah, the elusive high email open rate.

That number that every email marketer and business owner wants so desperately to increase.

When more people open your emails, they’re actually seeing your message. They know about your sale, they’re consuming your content, they’re more likely to become a customer. And if they’re already a customer, they’re more likely to buy again.

Yet many emails, even the very first ones sending a new subscriber their promised lead magnet or coupon, go unopened.

Why don’t people open their emails and how do you persuade them to do it?

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Why Email Nurturing Should Be The Most Important Task on Your Weekly To-Do List

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You’ve got an email list. It’s even growing at a steady pace.

Yay you.

You may even have a welcome sequence set up so your new subscribers hear from you over the next few days.

Fantastic.

What happens after that?

(Crickets…)

Yeah, that’s a problem.

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15 Lead Magnet Ideas that Will Grab Your Audience’s Attention and Get Them to Opt In

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A few weeks ago, I wrote a long post about what goes into the perfect lead magnet.

In that post, I gave you a bunch of lead magnet ideas but there wasn’t a lot of detail. Today, I’m going to give you a more detailed look at types of lead magnets and what goes into them.

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People Have to Find You to Be Able to Join Your Email List

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Everyone wants to build an email list. It’s an integral part of growing your business.

Many businesses don’t focus enough on this important task, which leaves them in the lurch when it comes to leveraging their current customers and nurturing potential customers.

Here’s an important question: Do you make it easy for people to join your email list?

Because if you don’t make it blatantly obvious, they won’t.

And if you don’t give them a reason to join, they won’t.

Here are some simple ways to drive traffic to the landing page you’re using to build your email list and some methods to make it blatantly obvious to your audience that you want them to join.

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