Ah, the elusive high email open rate. That number that every email marketer and business owner wants so desperately to increase. When more people open your emails, they’re actually seeing your message. They know about your sale, they’re consuming your content, they’re more likely to become a customer. And if they’re already a customer, they’re […]
Why Email Nurturing Should Be The Most Important Task on Your Weekly To-Do List
You’ve got an email list. It’s even growing at a steady pace. Yay you. You may even have a welcome sequence set up so your new subscribers hear from you over the next few days. Fantastic. What happens after that? (Crickets…) Yeah, that’s a problem.
How to Attract and Convert Your Ideal Audience with the Perfect Lead Magnet
Last week I talked about the end of your lead generation funnel, the welcome sequence emails. (Well, okay, I talked about templates and gave you a set of welcome sequence email templates.) This week I want to look closer to the beginning of your lead generation funnel. The lead magnet or opt-in bribe. This is […]
Grow Your Email List with the Help of Your Current Audience using GoViral
A few weeks ago, I learned about a new tool called GoViral. It’s put out by Growth Tools, which is run by Bryan Harris of Videofruit. The best part? It’s free! Don’t worry, there’s a link to get your own account at the end of this post. Or, if you’re absolutely desperate to see how […]
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