For the next few weeks, I’m writing a new series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week was all about […]
How to Re-Engage Email Subscribers with a Simple Warm-Up Sequence
My last several blog posts have been about why you need to re-engage email subscribers who have stopped reading your emails. However, you can’t just throw people right back into your standard email sequence. Well… you can, but you might piss them off and cause them to unsubscribe, which means all your re-engagement efforts would […]
Do You Truly Understand the Value of Your Email List?
“Build an email list, it will help grow your business.” That’s what all the marketing gurus say. (Okay, I say it too, but I’m not a guru.) And yes, you should have an email list. But if you don’t use that email list properly, it’s not going to help your business. And you’ll have wasted […]
How to Apologize to Subscribers You Haven’t Emailed for a While
When was the last time you emailed your subscribers? Last week? Last month? Last year? Never? Trust me, I get it. Emailing your list regularly can be hard. It takes time. It takes thought. You have to figure out what to write. And you have to do it over and over and over. Here’s the […]
Using Your Buyer’s Journey Funnel to Keep Your Hero Moving Forward
Last week I introduced the concept of the mentor (as you) being the person who gives the hero (your potential customer) a gift. Now, we move to the next stage in the buyer’s journey funnel, where you, as the mentor, guide the hero, your potential customer, along on their journey to find the solution to […]
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