Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

How to Break One Long Email Into a Series of Emails

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A common question I get from business owners is, “What do I do when I have too much to say in one email?”

As someone who tends to ramble on in emails, I feel your pain.

It’s easy to do, especially when you’re in a rush and don’t want to take the time to edit what you’ve written to be more concise. (I wouldn’t know anything about that…)

We’re all busy, doing the things we need to do to run our businesses. Writing emails is a necessary part of those things, but it doesn’t have to take up ALL your time.

So, what do you do when you write one of those ridiculously long-winded emails and don’t want to delete anything you wrote?

Simple. Make it into a series of emails.

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5 Simple Tips to Keep Your Subscribers Engaged and Happy, So They Never Click the Unsubscribe Link

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Ah, the dreaded unsubscribe link. You’re required to add it to every email, but you desperately want to avoid anyone seeing it, much less clicking on it.

How do you keep your new (and current) subscribers engaged, so they’re always happy to see your emails in their inboxes?

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6 Simple Split Testing Ideas to Improve Your Email Open and Conversion Rates

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This is the fourth post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email segmentation to send the right message at the right time. This week, I show you why you should be split testing your emails regularly.

“Split testing? Isn’t that for websites?” I hear you cry.

Yes, split testing is commonly done on websites and landing pages. You should split test your emails too. After all, how do you know if something works unless you test it?

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How to Use Email Segmentation to Send the Right Message at the Right Time

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This is the third post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email personalization to connect with your subscribers. This week is all about email segmentation and how you can use that to increase your conversion rate.

The simplest way to get someone to buy is to send them the right message at the right time.

I’m sure your next question is, “Okay, how do I do that?”

The answer is email segmentation. By splitting your email subscribers up into segments, it’s easier to send each segment messages that will resonate with that particular group, which leads to more sales.

“Ugh,” I hear you groan. “Is it worth all the work to do this?”

Well, according to HubSpot, marketers who use segmented campaigns noted as much as a 760% increase in revenue.

So, the answer is, “Yes.”

Here’s why…

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How to Write Emails that Convert Part 6: – Using a PS in Email Effectively

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For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I demonstrated how to write an email call to action that gets your subscribers to… well… follow your instructions and take action. This week I’ll show you the power of the PS and how it can make your emails much more effective.

Why would the very end of your email matter when it comes to conversion? I mean, shouldn’t your subscribers have made their minds up by then as to whether they’re going to click or not?

The truth is, lots of people need to be convinced, all the way to the end of an email. (Some may need several emails to be convinced.) That’s why knowing how to use a PS in email is such an important skill.

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