A common question I get from business owners is, “What do I do when I have too much to say in one email?” As someone who tends to ramble on in emails, I feel your pain. It’s easy to do, especially when you’re in a rush and don’t want to take the time to edit […]
5 Simple Tips to Keep Your Subscribers Engaged and Happy, So They Never Click the Unsubscribe Link
Ah, the dreaded unsubscribe link. You’re required to add it to every email, but you desperately want to avoid anyone seeing it, much less clicking on it. How do you keep your new (and current) subscribers engaged, so they’re always happy to see your emails in their inboxes?
6 Simple Split Testing Ideas to Improve Your Email Open and Conversion Rates
This is the fourth post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email segmentation to send the right message at the right time. This week, I show you why you should be split testing your emails regularly. “Split testing? Isn’t that for websites?” I hear […]
How to Use Email Segmentation to Send the Right Message at the Right Time
This is the third post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email personalization to connect with your subscribers. This week is all about email segmentation and how you can use that to increase your conversion rate. The simplest way to get someone […]
How to Write Emails that Convert Part 6: – Using a PS in Email Effectively
For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I demonstrated how […]