Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

How to Write Emails that Convert Part 5: Your Call to Action

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For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you how to write bullet points that captivate your subscribers and make them want more. This week, I’ll help you craft a call to action for your email that gets your subscribers to do what you’re asking them to do.

The point of sending emails to your subscribers is to get them to do something like buy your products, sign up for your services or even read your blog posts, right?

Then you have to tell your subscribers what you want them to do.

Because if you don’t, it’s the equivalent of inviting them to a huge feast, then not giving them a place to sit, a plate, a glass or utensils. They can see what they want, but they can’t get to it.

That is the job for your call to action.

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How to Write Emails that Convert – Part 2: The Email Preview Text

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For the next few weeks, I’m writing a new series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week was all about writing a good subject line. Today, I’ll reveal the power of email preview text.

“What the heck is email preview text?” I hear you cry.

It’s an excellent way to extend your subject line and get people to open your emails.

And, it’s one of the most under-utilized sections of most emails.

So, if you start using it now, you’ll already be one step ahead of your competitors.

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How to Re-Engage Email Subscribers with a Simple Warm-Up Sequence

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My last several blog posts have been about why you need to re-engage email subscribers who have stopped reading your emails.

However, you can’t just throw people right back into your standard email sequence. Well… you can, but you might piss them off and cause them to unsubscribe, which means all your re-engagement efforts would go to waste.

Instead, take the time to set up an automated warm-up sequence to remind your re-engaged email subscribers why it’s worth it to be on your list. Deliver value before you start selling again. That way, your subscribers appreciate what you do for them and are more likely to buy.

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How to Write the Perfect Copy for Your Re-Engagement Email Campaigns

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You know you have a bunch of unengaged subscribers on your list. These people haven’t opened an email in the last 60-90 days.

You also know that re-engagement email campaigns are an effective way to win some of these people back.

What do you say to these people to convince them to start opening your emails again?

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Why You Need an Effective Re-Engagement Email Campaign

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The whole point of having an email list and writing to your subscribers regularly is to convert those subscribers into customers.

You do that by building a relationship with your subscribers, so they see your business as a trusted authority and your products and services as the solution to their problem.

In any relationship, you want to encourage a give and take, so both sides feel like they’re getting what they need from the other person. This is no different in your relationship with your subscribers. You give value, they make purchases.

So, what do you do about those people who aren’t participating in the relationship anymore?

You bring them back into the relationship with a re-engagement email campaign.

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