Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]
How to Attract Your Ideal Customer and Prove You Have the Perfect Solution to Their Problem
This post was originally published on October 20th, 2020. I have since updated a few things to make attracting your ideal customer even easier. Let’s be honest, one of the hardest parts of marketing is convincing someone that your product or service is right for them. It can feel like pulling teeth sometimes to get […]
Get Your Audience to Know Like and Trust You Before and After they Opt Into Your Email List
The “know, like and trust” factor is one of these weird, yet necessary components of your marketing, and your business overall. On the surface, it’s pretty simple. People buy from people they know, like and trust. They don’t buy from people they don’t. Salespeople who meet face-to-face with customers understand this and work hard to […]