Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

Your Email Nurture Strategy Is a Major Part of Your Overall Marketing Strategy

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Your ideal customers have seen your ad, social media post, or whatever got them to opt into your lead generation funnel.

Awesome. Good for you.

Now that they’re in your system, how are you talking to them? What are you saying? How are you tailoring your message to best suit their interests? Do you have an email nurture strategy prepared for your new subscribers?

If you’re staring at your screen, a bit dumbfounded at the moment, it’s okay. There’s a lot to take in here. I promise, I’ll walk you through all of it.

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Get Your Audience to Know Like and Trust You Before and After they Opt Into Your Email List

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The “know, like and trust” factor is one of these weird, yet necessary components of your marketing, and your business overall.

On the surface, it’s pretty simple. People buy from people they know, like and trust. They don’t buy from people they don’t.

Salespeople who meet face-to-face with customers understand this and work hard to cultivate this feeling. It’s a bit different when you’re trying to build that same feeling online or through email.

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How to Create a Lead Magnet that Solves Your Ideal Customer’s Problem

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The point of a lead magnet is to get people to opt into your email list, so you can sell your products and services. But it’s not enough to throw any old lead magnet out there. You need to prove to your potential customers that your products and services will work for them, specifically.

The question becomes, how to create a lead magnet that shows you know what you’re talking about, and that your products and services will solve their problem?

Fortunately, it’s a lot simpler than you think.

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The Top 12 Easy Email List Building Ideas to Attract New Subscribers for Free

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You’ve got your lead generation funnel built and you’re ready to welcome new subscribers onto your list. Great. How do you get people to opt-in for your lead magnet? What email list building methods should you use?

If you’re just getting started, you may not have the budget to pay to get new subscribers. Even if you do run ads, you don’t have to limit yourself to growing your list one way.

Here are 12 easy email list building ideas you can set up quickly to attract new subscribers to your landing page for free.

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