One of the most common questions I get is, “How long should an email be?” I’ll be completely honest. There are varying opinions on email length. Some people believe emails should be no more than 100-200 words. Some people believe they should be much longer. My answer? It depends on what you’re writing about and […]
Why It’s Hard to Write an Email Fast, and How to Make It Easier and Faster
“I never know what to say” is the most common complaint I get from business owners who have a hard time writing nurture emails regularly. To be fair, everyone wants to be able to write an email fast. When you’re running a business, you’ve got a billion things going on at once. You don’t have […]
How to Break One Long Email Into a Series of Emails
A common question I get from business owners is, “What do I do when I have too much to say in one email?” As someone who tends to ramble on in emails, I feel your pain. It’s easy to do, especially when you’re in a rush and don’t want to take the time to edit […]
5 Simple Tips to Keep Your Subscribers Engaged and Happy, So They Never Click the Unsubscribe Link
Ah, the dreaded unsubscribe link. You’re required to add it to every email, but you desperately want to avoid anyone seeing it, much less clicking on it. How do you keep your new (and current) subscribers engaged, so they’re always happy to see your emails in their inboxes?
How to Write an Email Nurture Campaign that Gets Opened, Read and Acted On
Those weekly emails that give you the new list of specials at your favorite coffee shop. The friendly emails that keep coming after you download a lead magnet or “freebie” from a business. That daily reminder you haven’t logged into the software you enrolled in to get their free trial. These are all examples of […]
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