I think we will all be incredibly happy to put 2020 behind us in a few days. It’s been a rough year for businesses, not to mention the entire world. Unless you’re Jeff Bezos of Amazon, Eric Yuan of Zoom or some other tech giant who has benefitted immensely from the general chaos this year. […]
Wishing You Happy Holidays and a Bright, Wonderful New Year
Happy Holidays from me and Irusan! (You can see him sniffing the tree in the right lower side of the picture.) This is my traditional, very short holiday blog post to wish you and yours a wonderful holiday season, whichever you partake in, and a fabulous new year. Let’s face it, 2020 has thrown wrenches […]
Use Email Marketing Tags to Organize Your Email List
Have you ever opened your ESP or CRM and wondered where on earth all these subscribers came from and how they found you in the first place? This is what happens when you don’t use email marketing tags to keep track of your subscribers and customers. Unfortunately, it’s easy to let your email list become […]
Why You Should Include an Email Autoresponder In Your Email Marketing
Your goal, once you get a new subscriber into your system is to keep them engaged and reading the content you’re sending. An email autoresponder is a great way to make that happen. After all, when you use email marketing to engage potential customers, you get $44 back for every $1 you put in, on […]
The 9 Components that Need to Go Into Your Email Welcome Sequence
I’ve talked before about the difference between your email nurture sequence and your email welcome sequence. In short, your email nurture sequence is what you send your subscribers over time to nurture them as they move toward becoming customers. Your email welcome sequence is much more specific. It is the first impression your new subscribers […]
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