Your goal, once you get a new subscriber into your system is to keep them engaged and reading the content you’re sending. An email autoresponder is a great way to make that happen. After all, when you use email marketing to engage potential customers, you get $44 back for every $1 you put in, on […]

I’ve talked before about the difference between your email nurture sequence and your email welcome sequence. In short, your email nurture sequence is what you send your subscribers over time to nurture them as they move toward becoming customers. Your email welcome sequence is much more specific. It is the first impression your new subscribers […]

Your ideal customers have seen your ad, social media post, or whatever got them to opt into your lead generation funnel. Awesome. Good for you. Now that they’re in your system, how are you talking to them? What are you saying? How are you tailoring your message to best suit their interests? Do you have […]