Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

How to Write Emails that Convert Part 4: Writing Bullet Points that Captivate Your Reader

by Leave a Comment

For the next few weeks, I’m writing a series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you why email copywriting is so important when it comes to conversion. This week, I’ll demonstrate how writing bullet points can captivate your reader and motivate them to take action.

I’m sure you’ve seen them on landing pages, in sales letters, and in emails. They’re easy to skim and usually catch your eye, just because they’re short and easy to read.

I’m talking about bullet points.

They’re one of the most useful tools in copywriting to get people to pay attention. Shame they’re poorly written about half the time.

Here’s how you can make sure your bullet points fall into that better half.

[Read more…]

How to Write Emails that Convert Part 3: The Importance of Email Copywriting

by Leave a Comment

For the next few weeks, I’m writing a series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I demonstrated the power of email preview text. Today, I’ll show you why email copywriting matters so much to your bottom line.

Everyone thinks email copywriting is hard.

It’s not.

Candidly, it’s a lot like any other form of copywriting. Except you don’t have to write as much copy to accomplish your goals. (Which means technically, email copywriting should be easier than “regular copywriting.”)

That being said, there are copywriting techniques you want to employ a little differently when you’re writing an email.

I’ll cover those, along with other best practices and rules you’re welcome to break, below.

[Read more…]

How to Write Emails that Convert – Part 2: The Email Preview Text

by Leave a Comment

For the next few weeks, I’m writing a new series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week was all about writing a good subject line. Today, I’ll reveal the power of email preview text.

“What the heck is email preview text?” I hear you cry.

It’s an excellent way to extend your subject line and get people to open your emails.

And, it’s one of the most under-utilized sections of most emails.

So, if you start using it now, you’ll already be one step ahead of your competitors.

[Read more…]

How to Write Emails that Convert – Part 1: The Subject Line

by Leave a Comment

For the next few weeks, I’m writing a new series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Today, we’re starting at the top, with the subject line.

Everyone always asks, “What’s the best subject line?”

The answer is, “The one that gets opened.”

Yes, that’s very vague. But so is the question.

Subject lines come in many lengths and types. Some people say, “Keep it short.” Others say, “Make it direct and to the point.” Still more folks say, “It doesn’t matter what you do, as long as your subscriber clicks on it.”

All of that is true, depending on what you’re trying to do.

[Read more…]

Use Your Thank You Page to Get That New Subscriber to Say Yes Again

by Leave a Comment

The ever neglected Thank You page.

You’ve probably seen these after you’ve filled out and submitted a form. They thank you for making a purchase or downloading a lead magnet. Then they give you information on how you’ll receive what you’ve requested.

Most of them stop there.

Some of them don’t even do that much.

Which is a wasted opportunity in my opinion. Thank You pages can do so much more if you use them correctly.

[Read more…]