This post was originally written in 2017. It has been updated to include new information and to focus more on helping you with your email marketing, as that is my primary focus now. However, using your customer’s viewpoint to improve your marketing message works in all aspects of your marketing and I highly recommend following […]
Tax Time Tip: How to Deal with 1099s in Your Small Business
This post was originally written in 2017. However, most of the information dealing with a 1099 from your clients or for other freelancers and small business owners is still the same. If you have questions about a 1099 you’ve received, or whether you need to issue a 1099 to someone you’ve paid for freelance or […]
The Top 5 Reasons You’re Scared to Email Your List
One of the questions I am regularly asked is, “how often should you email your list?” My standard answer is, “Once a week is a good email frequency. Send more nurture emails if you’re willing to put in the time and effort.” Unfortunately, I find that a lot of business owners really want to email […]
An Email Marketing Strategy Any Business Owner Can Use to Get New Customers
I’m sure you’ve heard this a thousand times before but you should use email as part of your overall marketing strategy. Everyone will tell you this, especially me. But that’s not enough. What you really need is an email marketing strategy you can implement quickly and easily, so you can grow your email list, get […]
Get Your Audience to Know Like and Trust You Before and After they Opt Into Your Email List
The “know, like and trust” factor is one of these weird, yet necessary components of your marketing, and your business overall. On the surface, it’s pretty simple. People buy from people they know, like and trust. They don’t buy from people they don’t. Salespeople who meet face-to-face with customers understand this and work hard to […]
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