This blog post was originally published on November 11th, 2019. It is the first in a series about the 5 stages of the Buyer’s Journey. It has recently been updated to reflect changes in marketing practices. However the Buyer’s Journey stages will always remain consistent, regardless of how technology changes. A while back, I wrote […]
Why Authenticity in Marketing Matters in Today’s Crazy Digital and IRL World
Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]
Helping Your Hero Find the Most Awareness Stage of the Buyer’s Journey
Okay, your hero has discovered they have a problem and have launched themselves on an epic journey to find a solution. They’ve met their mentor (you) who has given them a gift to help them get a small, quick win along the way. You’ve urged them to move forward in their buyer’s journey, guiding them […]