Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]
Helping Your Hero Find the Most Awareness Stage of the Buyer’s Journey
Okay, your hero has discovered they have a problem and have launched themselves on an epic journey to find a solution. They’ve met their mentor (you) who has given them a gift to help them get a small, quick win along the way. You’ve urged them to move forward in their buyer’s journey, guiding them […]
How to Use the First Two Stages of the Buyer’s Journey to Grow Your Email List
A while back, I wrote a blog post about the Buyer’s Journey and how you can use it to build a dedicated following of customers. There’s a lot to unpack here. Over a few blog posts, starting with this one, I’m going to take these concepts out and arrange them neatly on a shelf so […]