Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]
Apple iOS Updates Explode Email Open Rates – And How This Affects You
Apple’s new commitment to privacy has destroyed email open rates as a useful metric in email marketing. While the Apple user in me appreciates the protection of my data, the marketer in me is grinding my teeth in frustration. In September of 2021, Apple released iOS 15, which includes Mail Privacy Protection. To quote Apple’s […]
How to Harvest Email Content Ideas from Your Competitors
Coming up with email content ideas can be one of the most frustrating things about writing regular emails. Trust me, I too have sat in front of my computer, staring at a blank Word document, wondering what the heck to write about. Fortunately for you, your competitors have already done some of the hard work […]