Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

The 8 Essential Pieces You Need to Build a Lead Generation Funnel

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This blog post was originally published July 6th, 2020. It has recently been updated to include new information on creating your own lead generation funnel.

If you want to grow your email list, you need a way for people to join said email list. A lead generation funnel is the best and fastest way to make that happen.

To create a lead generation funnel that actually converts, there are 8 pieces you need to have in place.

I have written about each of these pieces before, but I’ve never put the whole process into one blog post. You’ll see links to earlier posts that go more in-depth throughout this post, so if you want more information, follow those links to get the full story.

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How to Make Your Emails Spam Filter Friendly – The Technical Stuff

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This is the first in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. Today’s post is all about how to make your email look spam filter-friendly, so it makes it through and lands where it belongs. This post has been updated to include information about recent changes by Google and Yahoo to improve their protections against spoofing and phishing emails, and how to prevent emails being marked as spam.

Your goal when sending emails is to have those emails show up in your subscribers’ inboxes.

Unfortunately, due to incredible abuses when email was new and continuing abuse by some people, all internet service providers (ISPs) like Gmail, Hotmail, Yahoo, etc. have a spam filter that you need to appease to make sure your email ends up where you want it to be.

The question becomes, how do you make your emails “play nice” with spam filters and are delivered to your subscribers’ inboxes?

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The Top 12 Easy Email List Building Ideas to Attract New Subscribers for Free

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You’ve got your lead generation funnel built and you’re ready to welcome new subscribers onto your list. Great. How do you get people to opt-in for your lead magnet? What email list building methods should you use?

If you’re just getting started, you may not have the budget to pay to get new subscribers. Even if you do run ads, you don’t have to limit yourself to growing your list one way.

Here are 12 easy email list building ideas you can set up quickly to attract new subscribers to your landing page for free.

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The Difference Between an Email Nurture Sequence and a Welcome Sequence

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Email nurture sequence, welcome sequence, indoctrination sequence, I hear these terms thrown around all the time in the email marketing world.

Are they the same thing?

Are they different?

Who comes up with these terms anyway?

I’ll answer these questions and more. Keep reading.

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How to Re-Engage Email Subscribers with a Simple Warm-Up Sequence

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My last several blog posts have been about why you need to re-engage email subscribers who have stopped reading your emails.

However, you can’t just throw people right back into your standard email sequence. Well… you can, but you might piss them off and cause them to unsubscribe, which means all your re-engagement efforts would go to waste.

Instead, take the time to set up an automated warm-up sequence to remind your re-engaged email subscribers why it’s worth it to be on your list. Deliver value before you start selling again. That way, your subscribers appreciate what you do for them and are more likely to buy.

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