This blog post was originally written in 2019. It has been updated to include new information about email templates and artificial intelligence, as well as a few other things. I have a love-hate relationship with email templates. Any kind of template, really. They bug the crap out of me as a professional copywriter. Is it […]
The Top 5 Reasons You’re Scared to Email Your List
One of the questions I am regularly asked is, “how often should you email your list?” My standard answer is, “Once a week is a good email frequency. Send more nurture emails if you’re willing to put in the time and effort.” Unfortunately, I find that a lot of business owners really want to email […]
5 Simple Tips to Keep Your Subscribers Engaged and Happy, So They Never Click the Unsubscribe Link
Ah, the dreaded unsubscribe link. You’re required to add it to every email, but you desperately want to avoid anyone seeing it, much less clicking on it. How do you keep your new (and current) subscribers engaged, so they’re always happy to see your emails in their inboxes?
The Importance of Email Marketing in Your Overall Business Plan
While poking around a Facebook group recently, I came across a post from someone who said they were “having a mindset block with believing emails actually work.” Being a proponent of email marketing, as I am, I read through the comments to see if there was anything I could contribute. What struck me was how […]
5 Easy Tips to Increase Your Email Click Through Rate
One of the most important metrics in any email campaign is your email click-through rate, or CTR. After all, getting people to open your emails is all well and good but you also need them to click on the link to see whatever it is you’re emailing about. Otherwise, your emails aren’t doing their job […]
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