In today’s competitive business landscape, connecting with your audience on a personal level is more important than ever. That’s why email nurturing is a critical part of your marketing efforts. Especially with the growing influence of AI, being authentic and letting your current and potential customers get to know you and your business is the […]
The Top 3 Things to Look for in an Email Marketing Service
This post was originally written in February of 2020. Things have changed since then, so I’ve updated the post with new information. If you’re going to have an email list, you’ll need an email marketing service to manage that list properly. Not all email marketing services are created equal. Some are very simple and work […]
Why You Really Need to Grow Your Own Email List
This blog post was originally written in 2016, just after the rise and fall of a social media platform called Blab. Since then, many other social media platforms have come and gone, or are currently falling apart, like Twitter/X. Which just reinforces my point below about why you need your own email list. I’ve updated […]
How to Make an Email Template Your Own, So It Appeals to Your Audience
This blog post was originally written in 2019. It has been updated to include new information about email templates and artificial intelligence, as well as a few other things. I have a love-hate relationship with email templates. Any kind of template, really. They bug the crap out of me as a professional copywriter. Is it […]
The Top 5 Reasons You’re Scared to Email Your List
One of the questions I am regularly asked is, “how often should you email your list?” My standard answer is, “Once a week is a good email frequency. Send more nurture emails if you’re willing to put in the time and effort.” Unfortunately, I find that a lot of business owners really want to email […]
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