This is the third post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email personalization to connect with your subscribers. This week is all about email segmentation and how you can use that to increase your conversion rate. The simplest way to get someone […]
How Email Personalization Can Positively Impact Your Bottom Line
Last week I started a series on how to make your email marketing strategy more effective. That first post covered the overall strategy. This week, we delve into the first of several tools you can use to increase your open rate and get more people to buy: email personalization. There is a long-running debate over […]
An Email Marketing Strategy Any Business Owner Can Use to Get New Customers
I’m sure you’ve heard this a thousand times before but you should use email as part of your overall marketing strategy. Everyone will tell you this, especially me. But that’s not enough. What you really need is an email marketing strategy you can implement quickly and easily, so you can grow your email list, get […]
The Difference Between an Email Nurture Sequence and a Welcome Sequence
Email nurture sequence, welcome sequence, indoctrination sequence, I hear these terms thrown around all the time in the email marketing world. Are they the same thing? Are they different? Who comes up with these terms anyway? I’ll answer these questions and more. Keep reading.
The Secret Ingredient You Need to Make Email Marketing Work for Your Business
Why do some businesses send really interesting, engaging emails that you always want to open and read, but others send emails you’ll happily ignore? For that matter, why do some businesses make a ton of money from their email lists, but others barely use this incredibly valuable asset? The answer is, the first businesses in […]
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