Copywriter | Marketing & Optimization Consultant | Customer Advocate
Ah, the dreaded unsubscribe link. You’re required to add it to every email, but you desperately want to avoid anyone seeing it, much less clicking on it.
How do you keep your new (and current) subscribers engaged, so they’re always happy to see your emails in their inboxes?
[Read more…]While poking around a Facebook group recently, I came across a post from someone who said they were “having a mindset block with believing emails actually work.”
Being a proponent of email marketing, as I am, I read through the comments to see if there was anything I could contribute.
What struck me was how many people originally agreed with the poster but were using email marketing anyway. They’d tried it and discovered how effective it really is at making more sales and growing their businesses.
Which drives home the importance of email marketing in your overall business plan, as well as why you too should be using it if you’re not already.
[Read more…]One of the most important metrics in any email campaign is your email click-through rate, or CTR.
After all, getting people to open your emails is all well and good but you also need them to click on the link to see whatever it is you’re emailing about.
Otherwise, your emails aren’t doing their job and you’re not getting the results you want.
[Read more…]This is the third post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email personalization to connect with your subscribers. This week is all about email segmentation and how you can use that to increase your conversion rate.
The simplest way to get someone to buy is to send them the right message at the right time.
I’m sure your next question is, “Okay, how do I do that?”
The answer is email segmentation. By splitting your email subscribers up into segments, it’s easier to send each segment messages that will resonate with that particular group, which leads to more sales.
“Ugh,” I hear you groan. “Is it worth all the work to do this?”
Well, according to HubSpot, marketers who use segmented campaigns noted as much as a 760% increase in revenue.
So, the answer is, “Yes.”
Here’s why…
[Read more…]Last week I started a series on how to make your email marketing strategy more effective. That first post covered the overall strategy. This week, we delve into the first of several tools you can use to increase your open rate and get more people to buy: email personalization.
There is a long-running debate over email personalization in the marketing world. Should you do it, or is it seen as cheesy and trite?
Personalization is here to stay in the online marketing world. Email personalization should be part of your marketing strategy, as your subscribers and customers have come to expect it.
Yet, 70% of brands do not use personalization as part of their email marketing strategy.
Sounds like a missed opportunity to me.
[Read more…]
