“Build an email list, it will help grow your business.” That’s what all the marketing gurus say. (Okay, I say it too, but I’m not a guru.) And yes, you should have an email list. But if you don’t use that email list properly, it’s not going to help your business. And you’ll have wasted […]
How to Apologize to Subscribers You Haven’t Emailed for a While
When was the last time you emailed your subscribers? Last week? Last month? Last year? Never? Trust me, I get it. Emailing your list regularly can be hard. It takes time. It takes thought. You have to figure out what to write. And you have to do it over and over and over. Here’s the […]
How to Make Sure Your Emails Don’t End Up in the Gmail Promotions Tab
This is the third in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first week was all about the technical aspects of making your emails spam filter friendly. Last week was about how your content affects the spam filters. This week is all […]
5 Content Best Practices to Get Your Emails Through the Spam Filters
This is the second in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. Last week was all about the technical aspects of making your emails spam filter friendly. This week we talk about good content practices to deal with email spam filters. In […]
How to Make Your Emails Spam Filter Friendly – The Technical Stuff
This is the first in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. Today’s post is all about how to make your email look spam filter friendly, so it makes it through and lands where it belongs. Your goal when sending emails is […]
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