I’m sure you’ve heard this a thousand times before but you should use email as part of your overall marketing strategy. Everyone will tell you this, especially me. But that’s not enough. What you really need is an email marketing strategy you can implement quickly and easily, so you can grow your email list, get […]
The Difference Between an Email Nurture Sequence and a Welcome Sequence
Email nurture sequence, welcome sequence, indoctrination sequence, I hear these terms thrown around all the time in the email marketing world. Are they the same thing? Are they different? Who comes up with these terms anyway? I’ll answer these questions and more. Keep reading.
The Secret Ingredient You Need to Make Email Marketing Work for Your Business
Why do some businesses send really interesting, engaging emails that you always want to open and read, but others send emails you’ll happily ignore? For that matter, why do some businesses make a ton of money from their email lists, but others barely use this incredibly valuable asset? The answer is, the first businesses in […]
How to Re-Engage Email Subscribers with a Simple Warm-Up Sequence
My last several blog posts have been about why you need to re-engage email subscribers who have stopped reading your emails. However, you can’t just throw people right back into your standard email sequence. Well… you can, but you might piss them off and cause them to unsubscribe, which means all your re-engagement efforts would […]
How to Write the Perfect Copy for Your Re-Engagement Email Campaigns
You know you have a bunch of unengaged subscribers on your list. These people haven’t opened an email in the last 60-90 days. You also know that re-engagement email campaigns are an effective way to win some of these people back. What do you say to these people to convince them to start opening your […]