Email List Archives - Page 4 of 7

An Email Marketing Strategy Any Business Owner Can Use to Get New Customers

January 5, 2021 by Tanya Brody Leave a Comment

I’m sure you’ve heard this a thousand times before but you should use email as part of your overall marketing strategy. Everyone will tell you this, especially me. But that’s not enough.

What you really need is an email marketing strategy you can implement quickly and easily, so you can grow your email list, get more customers, and make your business more profitable.

There are lots of blog posts, articles, courses, etc. out there that will give you the basics of email marketing, including on this blog.

This blog post will lay it all out for you as a basic roadmap, so you can easily implement an email marketing strategy for your own business.

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The Difference Between an Email Nurture Sequence and a Welcome Sequence

September 28, 2020 by Tanya Brody Leave a Comment

Email nurture sequence, welcome sequence, indoctrination sequence, I hear these terms thrown around all the time in the email marketing world.

Are they the same thing?

Are they different?

Who comes up with these terms anyway?

I’ll answer these questions and more. Keep reading.

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The Secret Ingredient You Need to Make Email Marketing Work for Your Business

September 14, 2020 by Tanya Brody Leave a Comment

Why do some businesses send really interesting, engaging emails that you always want to open and read, but others send emails you’ll happily ignore?

For that matter, why do some businesses make a ton of money from their email lists, but others barely use this incredibly valuable asset?

The answer is, the first businesses in each of these scenarios has expert help. Someone within the business, or working with the business, who knows what they’re doing and is guiding the process.

That’s the secret ingredient your business is missing. It’s also why you struggle to attract new subscribers and convert them into customers with your emails.

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How to Re-Engage Email Subscribers with a Simple Warm-Up Sequence

June 21, 2020 by Tanya Brody Leave a Comment

My last several blog posts have been about why you need to re-engage email subscribers who have stopped reading your emails.

However, you can’t just throw people right back into your standard email sequence. Well… you can, but you might piss them off and cause them to unsubscribe, which means all your re-engagement efforts would go to waste.

Instead, take the time to set up an automated warm-up sequence to remind your re-engaged email subscribers why it’s worth it to be on your list. Deliver value before you start selling again. That way, your subscribers appreciate what you do for them and are more likely to buy.

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