This is the third in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first week was all about the technical aspects of making your emails spam filter friendly. Last week was about how your content affects the spam filters. This week is all about how to avoid having your emails land in the Gmail promotions tab.

The dreaded Gmail promotions tab. Where perfectly good emails go to languish until, by luck, they’re found and read, or not.

This is the last place you want your emails to your subscribers to end up. The open rates for emails in the Gmail promotions tab are dismal.

Fortunately, there are a few ways to avoid the Gmail promotions tab.