This is the third in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first week was all about the technical aspects of making your emails spam filter friendly. Last week was about how your content affects the spam filters. This week is all […]
Your Email Subscribers Want to Hear from You
Everyone claims email is dead. And yet, people subscribe to email lists every day. Your email subscribers opted into your list for a reason. They’re interested in what you have to say and what you have to offer. Why aren’t you giving them what they want?
The 6 Reasons People Don’t Open Your Emails and How to Fix That
Ah, the elusive high email open rate. That number that every email marketer and business owner wants so desperately to increase. When more people open your emails, they’re actually seeing your message. They know about your sale, they’re consuming your content, they’re more likely to become a customer. And if they’re already a customer, they’re […]
Why Email Nurturing Should Be The Most Important Task on Your Weekly To-Do List
You’ve got an email list. It’s even growing at a steady pace. Yay you. You may even have a welcome sequence set up so your new subscribers hear from you over the next few days. Fantastic. What happens after that? (Crickets…) Yeah, that’s a problem.
15 Lead Magnet Ideas that Will Grab Your Audience’s Attention and Get Them to Opt In
A few weeks ago, I wrote a long post about what goes into the perfect lead magnet. In that post, I gave you a bunch of lead magnet ideas but there wasn’t a lot of detail. Today, I’m going to give you a more detailed look at types of lead magnets and what goes into […]
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