For the next few weeks, I’m writing a new series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Today, we’re starting at the top, with the subject line.
Everyone always asks, “What’s the best subject line?”
The answer is, “The one that gets opened.”
Yes, that’s very vague. But so is the question.
Subject lines come in many lengths and types. Some people say, “Keep it short.” Others say, “Make it direct and to the point.” Still more folks say, “It doesn’t matter what you do, as long as your subscriber clicks on it.”
All of that is true, depending on what you’re trying to do.
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