This is the second in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. Last week was all about the technical aspects of making your emails spam filter friendly. This week we talk about good content practices to deal with email spam filters. In […]
Your Email Subscribers Want to Hear from You
Everyone claims email is dead. And yet, people subscribe to email lists every day. Your email subscribers opted into your list for a reason. They’re interested in what you have to say and what you have to offer. Why aren’t you giving them what they want?
The 3 Key Points Your Audience Wants to Hear In Your Marketing Message
I know, I know. I go on and on about getting your marketing message right. That’s because it’s so important! Anyone who sees your marketing, whether it’s online or off, wants to know they’re in the right place. They want to feel like you “get” them. That you can solve their problem and that you […]
The 6 Reasons People Don’t Open Your Emails and How to Fix That
Ah, the elusive high email open rate. That number that every email marketer and business owner wants so desperately to increase. When more people open your emails, they’re actually seeing your message. They know about your sale, they’re consuming your content, they’re more likely to become a customer. And if they’re already a customer, they’re […]
Why Email Nurturing Should Be The Most Important Task on Your Weekly To-Do List
You’ve got an email list. It’s even growing at a steady pace. Yay you. You may even have a welcome sequence set up so your new subscribers hear from you over the next few days. Fantastic. What happens after that? (Crickets…) Yeah, that’s a problem.
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