Copywriter | Marketing & Optimization Consultant | Customer Advocate
Coming up with email content ideas can be one of the most frustrating things about writing regular emails.
Trust me, I too have sat in front of my computer, staring at a blank Word document, wondering what the heck to write about.
Fortunately for you, your competitors have already done some of the hard work for you. All you have to do is look for the obvious clues and use them to your advantage.
[Read more…]One of the most important metrics in any email campaign is your email click-through rate, or CTR.
After all, getting people to open your emails is all well and good but you also need them to click on the link to see whatever it is you’re emailing about.
Otherwise, your emails aren’t doing their job and you’re not getting the results you want.
[Read more…]For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I demonstrated how to write an email call to action that gets your subscribers to… well… follow your instructions and take action. This week I’ll show you the power of the PS and how it can make your emails much more effective.
Why would the very end of your email matter when it comes to conversion? I mean, shouldn’t your subscribers have made their minds up by then as to whether they’re going to click or not?
The truth is, lots of people need to be convinced, all the way to the end of an email. (Some may need several emails to be convinced.) That’s why knowing how to use a PS in email is such an important skill.
[Read more…]For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you how to write bullet points that captivate your subscribers and make them want more. This week, I’ll help you craft a call to action for your email that gets your subscribers to do what you’re asking them to do.
The point of sending emails to your subscribers is to get them to do something like buy your products, sign up for your services or even read your blog posts, right?
Then you have to tell your subscribers what you want them to do.
Because if you don’t, it’s the equivalent of inviting them to a huge feast, then not giving them a place to sit, a plate, a glass or utensils. They can see what they want, but they can’t get to it.
That is the job for your call to action.
[Read more…]For the next few weeks, I’m writing a series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you why email copywriting is so important when it comes to conversion. This week, I’ll demonstrate how writing bullet points can captivate your reader and motivate them to take action.
I’m sure you’ve seen them on landing pages, in sales letters, and in emails. They’re easy to skim and usually catch your eye, just because they’re short and easy to read.
I’m talking about bullet points.
They’re one of the most useful tools in copywriting to get people to pay attention. Shame they’re poorly written about half the time.
Here’s how you can make sure your bullet points fall into that better half.
[Read more…]
