For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I demonstrated how […]
How to Write Emails that Convert Part 5: Your Call to Action
For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you […]
How to Write Emails that Convert Part 4: Writing Bullet Points that Captivate Your Reader
For the next few weeks, I’m writing a series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you why […]
Why You Need an Effective Re-Engagement Email Campaign
The whole point of having an email list and writing to your subscribers regularly is to convert those subscribers into customers. You do that by building a relationship with your subscribers, so they see your business as a trusted authority and your products and services as the solution to their problem. In any relationship, you […]
Do You Have a Re-Engagement Email Strategy Ready to Go?
You have two different types of subscribers on your email list. The folks who open your emails with some regularity and the folks who never open your emails at all. I realize that each of those email addresses are hard-won. The problem is, the folks who never open your emails may be inadvertently harming your […]