Let’s face it. We’re in the middle of a global crisis at the moment. Because of this, I’ve been flooded with emails from companies trying to reassure me that they’re “on top of the situation” and they care about me as their customer. This is probably true. I do pay many of them money and […]
The 6 Reasons People Don’t Open Your Emails and How to Fix That
Ah, the elusive high email open rate. That number that every email marketer and business owner wants so desperately to increase. When more people open your emails, they’re actually seeing your message. They know about your sale, they’re consuming your content, they’re more likely to become a customer. And if they’re already a customer, they’re […]
How the Final Stage in the Buyer’s Journey is Crucial to Marketing Your Business
When last we left our hero, you were continuing to act as their mentor by giving them further guidance to complete their journey and reach their goals. This stage of the buyer’s journey matters to your marketing, but most of the marketing buyer’s journey guides don’t pay a lot of attention to it. This is […]
Your Buyer’s Journey Content Needs to Keep Them Moving Forward
Last week I mentioned that some of your customers will buy your product or service, but never use it. This is a serious problem for you and for them. You want them to complete their buyer’s journey and reach their goal of success in solving their problem and achieve the transformation they’re looking for in […]
Why it is Incredibly Important that You Know Your Audience and How to Talk to Them
I just finished the launch of my new email course, Build a Relationship with Your Audience Through Email. During this launch, I used a standard framework for promoting the course via my email list. I sent a lot more emails than my usual cadence. (To my credit, I did warn my list there would be […]
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