Copywriter | Marketing & Optimization Consultant | Customer Advocate
Let’s face it. We’re in the middle of a global crisis at the moment.
Because of this, I’ve been flooded with emails from companies trying to reassure me that they’re “on top of the situation” and they care about me as their customer.
This is probably true. I do pay many of them money and they want to make sure that keeps happening. But really, this is all about customer perception.
My question for you is, how do your customers see your business and are you happy with what they see?
[Read more…]Ah, the elusive high email open rate.
That number that every email marketer and business owner wants so desperately to increase.
When more people open your emails, they’re actually seeing your message. They know about your sale, they’re consuming your content, they’re more likely to become a customer. And if they’re already a customer, they’re more likely to buy again.
Yet many emails, even the very first ones sending a new subscriber their promised lead magnet or coupon, go unopened.
Why don’t people open their emails and how do you persuade them to do it?
[Read more…]This stage of the buyer’s journey matters to your marketing, but most of the marketing buyer’s journey guides don’t pay a lot of attention to it.
This is the stage where your hero emerges victorious and returns to their community with their treasure.
That treasure is the success they’ve achieved with your help.
[Read more…]Last week I mentioned that some of your customers will buy your product or service, but never use it. This is a serious problem for you and for them. You want them to complete their buyer’s journey and reach their goal of success in solving their problem and achieve the transformation they’re looking for in their lives.
A simple way to do that is through your content.
Creating buyer’s journey content is important at every stage, but particularly in this stage, where your customer has purchased, but hasn’t necessarily started using your product or service yet.
[Read more…]I just finished the launch of my new email course, Build a Relationship with Your Audience Through Email.
During this launch, I used a standard framework for promoting the course via my email list. I sent a lot more emails than my usual cadence. (To my credit, I did warn my list there would be more emails.)
Those emails were also much more focused on selling my course and getting people to go to the landing page to sign up. Normally, my emails are informational and have a single link at the bottom with an offer to sign up for a free 30-minute consultation about an upcoming marketing project.
A friend of mine responded to one of my launch emails, concerned that “this wasn’t like me” and “had I been hacked?”
[Read more…]
