When last we left our hero, you were continuing to act as their mentor by giving them further guidance to complete their journey and reach their goals. This stage of the buyer’s journey matters to your marketing, but most of the marketing buyer’s journey guides don’t pay a lot of attention to it. This is […]
Your Buyer’s Journey Content Needs to Keep Them Moving Forward
Last week I mentioned that some of your customers will buy your product or service, but never use it. This is a serious problem for you and for them. You want them to complete their buyer’s journey and reach their goal of success in solving their problem and achieve the transformation they’re looking for in […]
Why it is Incredibly Important that You Know Your Audience and How to Talk to Them
I just finished the launch of my new email course, Build a Relationship with Your Audience Through Email. During this launch, I used a standard framework for promoting the course via my email list. I sent a lot more emails than my usual cadence. (To my credit, I did warn my list there would be […]
Why Email Nurturing Should Be The Most Important Task on Your Weekly To-Do List
You’ve got an email list. It’s even growing at a steady pace. Yay you. You may even have a welcome sequence set up so your new subscribers hear from you over the next few days. Fantastic. What happens after that? (Crickets…) Yeah, that’s a problem.
People Have to Find You to Be Able to Join Your Email List
Everyone wants to build an email list. It’s an integral part of growing your business. Many businesses don’t focus enough on this important task, which leaves them in the lurch when it comes to leveraging their current customers and nurturing potential customers. Here’s an important question: Do you make it easy for people to join […]
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