Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

Why You Need an Effective Re-Engagement Email Campaign

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The whole point of having an email list and writing to your subscribers regularly is to convert those subscribers into customers.

You do that by building a relationship with your subscribers, so they see your business as a trusted authority and your products and services as the solution to their problem.

In any relationship, you want to encourage a give and take, so both sides feel like they’re getting what they need from the other person. This is no different in your relationship with your subscribers. You give value, they make purchases.

So, what do you do about those people who aren’t participating in the relationship anymore?

You bring them back into the relationship with a re-engagement email campaign.

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Do You Have a Re-Engagement Email Strategy Ready to Go?

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You have two different types of subscribers on your email list. The folks who open your emails with some regularity and the folks who never open your emails at all.

I realize that each of those email addresses are hard-won. The problem is, the folks who never open your emails may be inadvertently harming your entire list.

Which is why you need a re-engagement email strategy, so you can get those folks back on board, or remove them from your list.

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Are You Leaving Money on the Table by Ignoring Your Email List?

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Did you know there’s money that may be going missing in your business?

That’s a fabulous thing for any business owner to hear. “Wait, there’s money that I’m missing, that I shouldn’t let disappear? Where can I find it?”

That money is in your email list.

If you haven’t been emailing your subscribers regularly, that’s where you’re missing out. Your potential customers are disappearing and taking their money with them.

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Do You Truly Understand the Value of Your Email List?

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“Build an email list, it will help grow your business.” That’s what all the marketing gurus say. (Okay, I say it too, but I’m not a guru.)

And yes, you should have an email list.

But if you don’t use that email list properly, it’s not going to help your business.

And you’ll have wasted a lot of time, money and effort building it.

Your email list has a lot of value for your business. More than you probably realize.

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How to Apologize to Subscribers You Haven’t Emailed for a While

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When was the last time you emailed your subscribers?

Last week? Last month? Last year? Never?

Trust me, I get it.

Emailing your list regularly can be hard.

It takes time. It takes thought. You have to figure out what to write.

And you have to do it over and over and over.

Here’s the problem.

If you stop, you’re wasting all the time, energy and money you put into building that list.

Don’t abandon those subscribers. Instead, apologize in a re-engagement email, promise to do better and move forward with a plan for a regular email cadence.

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