Welcome to the third issue of the Email Marketing Ecosystem. The reason for my switch from a “standard” email to a weekly email newsletter is to grow my audience organically. I’m doing this by creating an “ecosystem” of incoming channels to add subscribers to my list. Thus, the name of the newsletter. Part of the […]
Are you sending authentic emails or AI Slop?
AI Slop is taking over the internet. Internet users spot it a mile away, they hate it, and a lot of them are calling out the companies and content creators that make it. According to Wikipedia major corporations like Coca-Cola, Paramount Pictures, and Activision have all been accused of creating AI Slop in recent advertising […]
Welcome to the Email Marketing Ecosystem Newsletter
Welcome to the very first issue of The Email Marketing Ecosystem Newsletter. I’m making some changes to my business and to how I send my weekly emails. You are witnessing the very first change. I used to send emails every Tuesday and Thursday. From now on, I’ll write a longer, more thoughtful piece every Thursday. […]
How to Use Content Upgrades to Grow Your Email List Exponentially
This blog post was originally published on October, 12th, 2016. It has been updated with new information about content upgrades. However the original information is still acurate and much of it was left intact or slightly changed to reflect the length of time since it was originally published. One of the best ways to grow […]
5 Content Best Practices to Get Your Emails Through the Spam Filters
This blog post was originally published on March 29th, 2020. It has recently been updated to provide more information. It is also the second in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first blog post is all about the technical aspects […]
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