How many Black Friday sales have you been bombarded with so far? I’ve seen hundreds, if not thousands already, and the U.S. Thanksgiving isn’t until next Thursday. (Hat tip to the Canadians, who have theirs the second Monday in October and don’t seem to go crazy the day after, like we do.) Black Friday Sales […]

“Do I really have to email my list every week?” This is a question I get from my clients, prospective clients, and pretty much every business owner I come in contact with. The answer is, YES! How Many Touchpoints Does it Take to Make a Sale? I’m sure you’ve heard the statistic that it takes […]

I admit it, I have a love/hate relationship with AI. I consider it a useful tool that can help us humans in many ways. It’s great at handling a lot of things that people don’t want to “waste their time” on, like analyzing data, consolidating large amounts of information into simple-to-understand talking points, and even […]

Halloween is my favorite holiday, so this week, I want to talk about magic. Specifically about my magical philosophy. The Magical Power of 3 I’m going to step out of the proverbial broom closet here and reveal (for those who may not know) that I am a witch. Specifically, I am Wiccan. This is a […]

Welcome to the third issue of the Email Marketing Ecosystem. The reason for my switch from a “standard” email to a weekly email newsletter is to grow my audience organically. I’m doing this by creating an “ecosystem” of incoming channels to add subscribers to my list. Thus, the name of the newsletter. Part of the […]