This blog post was originally written in 2016, just after the rise and fall of a social media platform called Blab. Since then, many other social media platforms have come and gone, or are currently falling apart, like Twitter/X. Which just reinforces my point below about why you need your own email list. I’ve updated […]
How to Make an Email Template Your Own, So It Appeals to Your Audience
This blog post was originally written in 2019. It has been updated to include new information about email templates and artificial intelligence, as well as a few other things. I have a love-hate relationship with email templates. Any kind of template, really. They bug the crap out of me as a professional copywriter. Is it […]
Use Email Marketing Automation to Convert New Customers and Save Time
This post has recently been updated with new information. It is the fifth and last post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how split testing can help you improve your emails. This week I demonstrate why you should use email marketing automation to make your […]
Fanning the Flames of Your Buyer’s Journey – Or Why Your Potential Customers Aren’t Buying Right Away
You’ve put together social media and PPC campaigns to promote your product or service. You’ve sent out emails. You’ve built landing pages and sales pages. You’ve got an email capture form on every page of your website. You’re offering a lead magnet/downloadable freebie or a coupon to get people to opt-in. You’re doing everything right. […]
Improve Your Marketing Message by Listening to Your Customers
This post was originally written in 2017. It has been updated to include new information and to focus more on helping you with your email marketing, as that is my primary focus now. However, using your customer’s viewpoint to improve your marketing message works in all aspects of your marketing and I highly recommend following […]
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