This post was originally published on September 8th, 2020. It has been updated to include new information on email newsletters and content emails. Enjoy. How should you communicate regularly with your subscribers? This is a question that can baffle business owners. Should you send them an email newsletter that gives a bunch of updates? Should […]
Why You Really Need to Grow Your Own Email List
This blog post was originally written in 2016, just after the rise and fall of a social media platform called Blab. Since then, many other social media platforms have come and gone, or are currently falling apart, like Twitter/X. Which just reinforces my point below about why you need your own email list. I’ve updated […]
How to Make an Email Template Your Own, So It Appeals to Your Audience
This blog post was originally written in 2019. It has been updated to include new information about email templates and artificial intelligence, as well as a few other things. I have a love-hate relationship with email templates. Any kind of template, really. They bug the crap out of me as a professional copywriter. Is it […]
Use Email Marketing Automation to Convert New Customers and Save Time
This post has recently been updated with new information. It is the fifth and last post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how split testing can help you improve your emails. This week I demonstrate why you should use email marketing automation to make your […]
Can You Use AI to Write Your Marketing Emails?
Everyone is up in arms about how artificial intelligence (AI) is taking over marketing and copywriters and marketers are going to lose their jobs or become obsolete. Yeah yeah yeah yeah…. All of this came to a head when ChatGPT became the big story last December and everyone was predicting it would change the way […]
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